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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. In many cases, the programs themselves may be confidential or classified, while in other situations, program officials are reluctant to be seen as endorsing a specific contractor.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Direct marketing: Direct mail, emails, telemarketing.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

Most sustainability efforts, such as saving energy, cutting waste and streamlining logistics, can be classified more as efficiency practices which will actually increase profits. The balance of profit and social purpose becomes murkier when trying to define the real benefit of many sustainable initiatives. appeared first on Biznology.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. As a result, our ability to promote our social media activities gets easier.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script | B2B

According to the survey, business was the only institution that respondents classified as both ethical and competent. No institution was ranked in the “distrust” category. click image for higher resolution). Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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