SalesIntel

APRIL 19, 2024

LeadGenius LeadGenius enhances the CRM database with up-to-date information like advertising costs, classified ads, and product announcements. You can categorize their audience based on various criteria for targeted outreach. Their AI technology tracks online behavior to determine buying intent.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

flux.la

JUNE 30, 2020

Speaking of characteristics, how you apply market segmentation depends on which one you would use to classify your current and potential customers. This type of market segmentation classifies your customers based on any of the following: Age Gender Marital status Family size Income Religion Race Occupation Nationality. Psychographics.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Navigate the Channel

DECEMBER 1, 2023

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. It provides actionable insights and aids in decision-making and strategy formulation.”

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Valasys

SEPTEMBER 30, 2019

The in-built directory of BrightTALK classifies the customers’ behavioral data into several segments such as “ digital transformation ”, “ cloud migration ” or “ cyber defense ” for managing an impactful repository for deploying the buying-intent based targeting of the prospects.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

B2BMarketing.net

FEBRUARY 8, 2024

The Kano Model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano, which classifies customer preferences into five categories (variously translated from the Japanese.) What are their psychographic profiles? Have you heard of the Kano Model? Is this new to you?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Smarte

AUGUST 14, 2018

Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40