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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

This model can score new leads and classify existing opportunities in the sales pipeline. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Pricing for Fliptop is based on data volume and starts at $2,500 per month.

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

It captures replies and uses AI-based natural language processing to classify them, distinguishing answers that indicate interest from out-of-office messages and clear rejections. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Pricing is tailored to each client.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The company’s other differentiator is a seriously aggressive pricing model. The difference is in the details. Get a life, people.)

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. But perhaps I’m getting ahead of myself.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. In case you''re wondering, I do consider Mintigo a Customer Data Platform: it assembles a persistent customer database, uses predictive models to classify the members, and makes the data available to external systems for marketing execution.

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Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. ONE lets users assign journey stages to activities and then classify interactions by activity type. ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - But that leaves a lot of questions unanswered.