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Utah: Another State to Pass a Data Privacy Law, the UCPA

Convert

Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. How Is UCPA Different From Other State Privacy Laws. Permissible Purpose. Key Provisions.

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Data Protection Law generally classifies the following important categories that I refer to in this blog.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. What’s interesting is that Basecamp is very outspoken when it comes to privacy and ethical software development, which is awesome.

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Everything You Need to Know About Programmatic In-Housing

QuanticMind

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

I expressly grant permission to reproduce copies of this graphic in full and “as is” in any slide presentation or website, up to a resolution of 3,200×1,800 pixels. (Or The last big change that I’ll point out is the addition of a new category in the Data column for Compliance and Privacy.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. The aim of the regulation is to protect personal data and privacy for individuals.

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Emerging trends in IoT are changing online marketing

ClickZ

Its App Tracking Transparency (ATT) tool means that advertizers will need to ask users’ permission to access certain data. The letter criticized the ATT for not providing an option for advertizers to request data permissions at a later date, claiming this would restrict business revenue for smaller companies and increase Apple’s advantage.