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How to decide which generative AI tools fit your organization

Martech

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. It allows organizations to compare tools that optimize against tools that innovate.

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6 ways to use generative AI for your marketing

Martech

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Originally written on June 10, 2016. Traffic Sources.

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Persona Classification and the Buying Committee: The What, How, and Why – Pt. 1

Heinz Marketing

So, how do you go about organizing and understanding your BC? You classify and generalize. Over the next three posts, I will break down the B2B buying committee and build an understanding of each persona type that could be included and the what, how, and why you should be classifying your personas this way.

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

It requires any organization operating in the UK to have a lawful basis for processing personal data. In general, B2B marketing targets corporate subscribers, but organizations should take steps to ensure that they are not marketing to individual subscribers, including sole traders and some partnerships, under this exemption.

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A marketing stack organized according to The Periodic Table of Martech

chiefmartech

Jon also classified each product by where he thought they fit in the 6 C’s martech orbits , the 4 forces of marketing technology and operations , and the stages of the classic demand funnel. I interviewed Jon to learn more about how he approached this project and glean insights into the way he organized the table.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

Our Taxonomy team guides groups across the company on which terms to use and how to use them when classifying their content. In other words, they aren’t visible publicly but work behind the scenes to organize content. A taxonomy is a collection of terms or tags to organize information. Taxonomy terms are considered metadata.