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How to Improve B2B Lead Quality

PureB2B

Yes, less friction may help you generate more leads, but they may end up being poor quality. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call. They’re not the ones in charge of qualifying your leads – you are. will help you determine whether a lead is ready to purchase.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Yes, less friction may help you generate more leads, but they may end up being poor quality. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call. They’re not the ones in charge of qualifying your leads – you are. will help you determine whether a lead is ready to purchase.