Remove classified keyword
article thumbnail

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Instead, it’s programmed to understand certain interactions and tasks, classify them and then respond accordingly. While these terms are thrown about ad nauseam , and often without context or definition, in reality they’re distinctly different.

article thumbnail

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap.