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How AI fits into the martech landscape

ClickZ

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers. Again, helpful articles directly from Google and industry thought-leaders are the main drive but the comments and discussion are the bonus.

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Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Across any industry, one of the most common requirements for job applicants is years of experience. Some data may be skewed here based on how companies classify their roles.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Price: starts at $290 per month (startup), $12,000 per year (professional), $36,000 per year (premium). It covers more than 200 markets, ranging across over 170 industries and 80,000 different topics.

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The 32 Top Consumer Content Marketing Brands

Marketing Insider Group

This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. Learn more about their vacation-focused content marketing strategy as well as their vision to disrupt the hotel industry.