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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

This is not to say that everything your competitors are doing is right, but it will provide a solid foundation and help set the industry standard. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages. Your content strategy should aim to address the challenges that buyers are facing rather than the products, solutions and services they are looking for. Vertical / industry (if applicable).

How to Overcome 3 Painfully Common Lead Gen Mistakes

Contently

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. Industry: Does your business operate in multiple verticals?

Trending Sources

The State of Demand Generation

The Effective Marketer

Enable (help reps increase productivity, both for sales and marketing-sourced demand). There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.).

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment

Fathom

In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. As consultants to organizations of all sizes in all industries, we see this breakdown 9 times out of 10, and it usually occurs because a shared definition of lead statuses hasn’t been discussed.

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Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. A portion of the report sought to understand the makeup of the industry from an agency-size perspective.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

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Defining Lead Status Classifications

Fathom

This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. Listed below are the standard industry definitions we use to classify our leads in salesforce.com. A visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status.

MQL 1

What does the future hold for blogging?

grow - Practical Marketing Solutions

For corporate blogging, this might mean deputizing many people in your company to blog (IBM is a best practice), or joining others in your industry to contribute to online “trade&# content. Blogs will increasingly be an important source of news stories, leads and product placement.

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. Looking for the best career search websites?