Your Complete B2B Content Strategy Checklist
JUNE 20, 2017
This is not to say that everything your competitors are doing is right, but it will provide a solid foundation and help set the industry standard. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages. Your content strategy should aim to address the challenges that buyers are facing rather than the products, solutions and services they are looking for. Vertical / industry (if applicable).