Poker Equity and Marketing II - Lead Equity Explained
MARCH 19, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Use Case A - This sales cycle is short.