Adobe Experience Cloud Blog

DECEMBER 21, 2017

Before investing the time and resources required to pull off an event , regardless of the size, it’s important to set the right expectations with all major internal stakeholders (sales, customer success, marketing, etc.) This includes reviewing and answering the following questions: Goals: What are we trying to do with this event?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Content Standard

JUNE 16, 2016

But among it all, it seems lawyers have forgotten to ask the personal questions: Can companies get excited, be surprised, or become enticed? So unique, in fact, that many marketers classify this under its own umbrella of “event marketing,” as if to say, “this is a special space, a special circumstance.”

B2B Marketing 40

B2B Marketing Paid Search Agency B2B Conference 40

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., When people from all over America were planning to storm Area 51, this landing page redirected some of that hype to a free event in downtown Las Vegas.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

TrustRadius Marketing

NOVEMBER 2, 2022

Reduce employee and manager questions by equipping them with any time, anywhere access so they can take action at their convenience. Fast-track recruiting by automating time-consuming tasks: Employers’ hiring criteria & screener questions help automate screening. Attract top talent with intelligent and easy-to-use tools.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52