Adobe Experience Cloud Blog

DECEMBER 21, 2017

So after your event is over, what’s next? What do you even look for when classifying an event as “successful?” Consider the following areas when assessing the success of your next event: How much did we spend? Recap and reporting.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

KoMarketing Associates

JANUARY 22, 2015

According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. The bottom line: The belief that content marketing will solve challenges with online marketing performance is also held by 9 out of 10 of your competitors as well. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Content Marketing Effectiveness 120

Content Standard

JUNE 16, 2016

So unique, in fact, that many marketers classify this under its own umbrella of “event marketing,” as if to say, “this is a special space, a special circumstance.” ” But what if it weren’t? Create Your Space.

B2B Marketing 40

B2B Marketing Paid Search Agency B2B Conference 40

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., When people from all over America were planning to storm Area 51, this landing page redirected some of that hype to a free event in downtown Las Vegas.

Landing Pages 139

Landing Pages Examples Co-Registration Paid Search Agency 139

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience?

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Strategic-IC

AUGUST 4, 2021

But the minute you start to scale that program and target more global accounts, tiering and classifying becomes all the more important. I would definitely say that organizations need to dedicate full-time resources to it from a Marketing perspective, if you want to be successful. Tier your accounts. It needs to be full-time dedication.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Work Management 62

Paul Gillin

JUNE 24, 2010

Without unique URLs, visits are simply classified as “direct traffic,” meaning that the source could be a forwarded e-mail, bookmark or an address typed into the browser. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50