8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. There is no escaping it.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Reference.com – Keyword Definition ; This offers four definitions; the fourth is the term’s use in digital technology: “(A) word used to classify or organize digital content, or to facilitate an online search for information.”. Using keywords effectively.

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The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction


People will work very hard to relieve boredom,” writes Maggie Koerth-Baker for Scientific American -- which is why, she says, we indulge in impulsive behavior, like binge-eating or other unhealthy activities, in order to alleviate it. We begin to need more of it in order to be satisfied.

How to Effectively Segment Your Database for Lead Nurturing

Modern B2B Marketing

At Marketo, we use 9 different types of variables to segment our database in order to resonate with our audience. We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+).

5 smart ways to use social media for knowledge sharing


They should keep things in order by: collecting and classifying information. It only took six months for social media to produce the effects that couldn’t be achieved during the entire last decade in the field of knowledge sharing. T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises.

Matrix of 31 Marketing Funnel Metrics [Infographic]


These are helpful when optimizing web pages for TOFU conversion rates, and they provide a general understanding of the health and effectiveness of a website. Volume-based metrics provide less contextual information, so they’re generally not classified as decision-making metrics.

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4 Ways to Battle the Content Marketing Paradox

Modern Marketing

Instead, audiences want a way to easily share information that’s directly applicable to them, so make sure that you’re breaking your research into easily sharable pieces in order to ensure that your stats rise above the content clutter.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

It is easy to keep chugging along, business as usual, but sometimes we need to ask ourselves some tough questions in order to snap out of a rut and discover a more direct route to our destination. Some of my favorite childhood memories are centered around drives with my father.

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Matching the Offer with Buyer Mindset: The Website Dilemma


Classifying Your Website Pages and Offerings by Buying Cycle Stages. You know that to collect leads effectively on the site you should have at least one offer per page and several on the home page. The path may not be in logical order. Classifying Your Offers.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)


You effectively accelerate revenue by identifying better opportunities and by working them early in the cycle rather than responding to RFP’s won by a more agile competitor. In order to maximize the success of your program, marketing and sales must first establish a shared lead definition.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. The final step was the trickiest because this was where I was actually classifying vendors. Either approach can be effective. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

5 Things Marketers Need to Know About Gen Z


The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent. ” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S.

Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?


This resulted in a nicely ordered list of accounts. You’re likely familiar with the stats on how salespeople spend their time: 35% of time spent could be classified as sales activities while 65% could be classified as non-selling activities.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Writing Effective Ads that Generate Leads.

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Digital Darwinism: Where Do You Stand?


Imagine the conversations in board meetings around the globe – as the C-Suite and their Directors strive to affect the change management needed to compete more effectively. Building relevance, revenue, and results for clients while meeting them where they are….

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5 Signs the Gap Between Sales and Marketing is Closing


This has not only made the collaboration between marketing and sales teams easier and more effective, it has also partly erased that imaginary line of chalk dividing both activities.

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Learn How to Maximize Lead Generation


What activities are falsely classified as lead generation and how does this impact marketing? It is still extremely effective, when used properly. The revenue value of a lead, meaning the average order size of a closed lead.

The 32 Best Twitter Marketing Tools


Manage TweetChat rooms using hashtags, with buffering, ability to block users, share favorite tweets from the conversation, re-order tweets, and publish chats. Sample review: “Effectively navigating through spam and fake accounts can take away from successfully networking on Twitter.

Why You Can’t Afford to Gamble with Your Marketing Strategy

Modern B2B Marketing

You can barely even classify it as a gamble—it’s just stupid. Once you’ve uploaded your content and written your all-important subject line (or several, to test which is most effective), you can then use if-then formulas to segment your email as wide or as nuanced as you want.

The Value of Culture Shock in Your Multicultural Marketing Strategy

Content Standard

As a traveler and citizen of the world, it’s your responsibility to be self-aware and observant when visiting other countries in order to learn cultural norms. Hall offers a spectrum for classifying different cultures according to their communication styles.

Adometry Combines Attribution with Optimization

Customer Experience Matrix

The system also classifies each conversion as attributable, multi-touch, and multi-channel, depending on whether it was linked to at least one message (attributable), to multiple messages (multi-touch) and to messages in multiple channels (multi-channel).

Are Chatbots the Next Big Thing in Lead Generation?


You see them commonly in apps like WeChat , where users can interact directly with the chatbot interface to do things like order food, buy movie tickets, or hail a taxi. These chatbots are simply another way to push the “order” button. This means your brand’s conversations can now be scaled more effectively without losing that personalized touch. Not is the process more efficient, but also, potentially, more effective for sales conversions.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

They’re also used to create segments of prospects in order to target them more effectively. During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data.

How to Know When You Need A Content Marketing Platform


Only 25% of Executives classify their content plan as "Structured". Check out these stellar stats compiled by Contently: 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, 3x more than those without a documented strategy. Can You Make Content Marketing Effective With Your Current Resources?

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment


In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. A visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

While the web offers unlimited possibilities to delight and entertain audiences, marketers are caught up in customer experience design, and they don’t yet understand the emotional effect of these experiences.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

While the web offers unlimited possibilities to delight and entertain audiences, marketers are caught up in customer experience design, and they don’t yet understand the emotional effect of these experiences.

FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?


Net neutrality originally took effect in 2015, when the FCC approved net neutrality after years of debate, which included two rejections of earlier versions of rules and regulations. And by classifying ISPs as utilities, net neutrality opponents say, it stifles their abilities to innovate.

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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

In order to do this, you’ll need to build a well-thought out B2B content strategy. For each of these classifiers, you should have a solid set of topic ideas. As part of your B2B content strategy, outline the ideal process that should occur after a new content asset is published on the website, in order to achieve the most visibility. If the content was shared on a different day would it be more effective?

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

While Joe typically offers a (helpful) laundry list of core competencies any content marketer needs, my list has a twist: The skills are broadly classified based on where you are within your company’s content marketing maturity.

Taxonomy in Content Curation


Classifying each link based on tens if not hundreds of categories becomes a huge burden. The system certainly needs to be able to automatically classify into the taxonomy (at least at a starting point).

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Modern B2B Marketing

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. Segmentation for increased effectiveness. Author: Mike Madden You know that one friend that can sleep anywhere?

Snapchat is Growing Up


Snapchat is stripped down social media and is all about living in the moment and sharing authentic experiences.Their photo effects aren’t made to give a “professional” look to your images, like on Instagram. This would be a very effective way to showcase a new product and how to best use it.

15 Business Books Every Aspiring Entrepreneur Should Read


Whether you’re doing the dog and pony show for funding, seeking to effectively communicate with your team, or looking to position yourself as a thought leader in your industry, you’re going to need to learn to make and give stellar presentations.

5 Email Marketing Tips for Nonprofit Organizations

Marketing Action

That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. The most effective content is personalized to the reader who receives it.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics


N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. For guidelines on how to run an effective A/B test, check out this resource.

My Business Website: Content for Customers… or SEO?

Writing on the Web

Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines. Search engines determine the quality of each page in order to provide the best possible results for the searcher.

How to Run a Successful Lead Generation Campaign

Hinge Marketing

The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. These components are necessary in order to maximize the number of qualified leads that you receive.

How to Nail Down the Perfect Website Navigation


How should I order my navigation items? Order matters in website navigation. Often referred to as the primacy and recency effects , they speak to the phenomena that words presented either first or last in a list tend to pull more heavily on the attention span of viewers.

Top 5 Mistakes to Avoid on Your Company Blog

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