classified DemandBase Related Topics 
Engagio
FEBRUARY 25, 2021
2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7
Engagio
FEBRUARY 14, 2024
2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).
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Engagio
JANUARY 30, 2024
Classification Model This model categorizes or classifies data into predefined labels or classes. Binary example : check an email and classify it as “spam” or “not spam.” The post Predictive Models – Future Insights from Past Data appeared first on Demandbase. based on historical and current data.
Engagio
FEBRUARY 25, 2021
2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7
DemandBase
APRIL 21, 2020
As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).
Martech
MARCH 10, 2022
Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Terminus, Demandbase). Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. beforehand.
Engagio
AUGUST 9, 2021
Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1. Demandbase does it by plugging into the B2B advertising bidstream for over 2 million sites (close to 500 billion content events a month). The next step is to analyze and classify the content of the page into specific keywords or topics.
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