Remove classified game-theory vertical
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? Should you kill that vertical? Should you expand this campaign into other verticals?

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? Should you kill that vertical? Should you expand this campaign into other verticals?