Remove classified game-theory
article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? Tags: poker demand marketing sales math. What is Lead Equity? Obvious and logical.

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? What is Lead Equity? This measure makes for a nice KPI to add to your reports. Obvious and logical.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” This brings us to the Kano Model.

article thumbnail

Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

The classifier for this signal runs continuously. The field of AI is broad, encompassing many different technologies , including game playing, speech recognition, understanding natural language, text or video-based media generation, and text-to-speech media. The demand for content drives the opportunity to reach an audience.

article thumbnail

700+ Power Words That Will Boost Your Conversions

Optinmonster

Curiosity Words According to curiosity-drive theory , curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking. Another great use of greed power words is using them to promote giveaways and online contests.