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A Jargon Busting Guide to B2B Programmatic Advertising

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DECEMBER 18, 2018

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. This is how publishers collect information on visitors to sell advertising.

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