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What is programmatic advertising?

Bannerflow

JULY 12, 2019

This used to be quite a manual process, that involved requests for proposals (RFPs), human negotiations, and manual insertion orders. There are two distinct types of programmatic video: instream and outstream (with in-banner video sometimes classified as a type of outstream ad). How does programmatic advertising work?

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Advertising Agencies Paid Content Advertisements Advertising 74
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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

FEBRUARY 17, 2012

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. Over 90% of email sent is classified as spam.

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Cost Per Thousand Email Marketing CPM Opt-out 28
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