Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Poker, for math geeks, is more of a science than a game, a gamble or an art form. Total cost per lead at this point has been $150. Should you kill that vertical?
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