Remove classified game-theory vertical
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Poker, for math geeks, is more of a science than a game, a gamble or an art form. Total cost per lead at this point has been $150. Should you kill that vertical?

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Poker, for math geeks, is more of a science than a game, a gamble, or an art form. Total cost per lead at this point has been $150. Should you kill that vertical?