Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. ZenIQ was founded in 2015 and released its product in early 2016.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. Newer vendors on the left to older vendors on the right. We know: the martech landscape is overwhelming.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

The data that is already out there, whether it’s been released or stolen, can then be correlated and shared. A privacy forward approach is best described as the guidelines for identifying data that should be considered classified. Classified information includes IP addresses, contact information, and genetic and biometric data.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Clients can also upload their own lists of customers or campaign respondents.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 15, 2007

Here’s an intriguing claim: a February 2 press release from SAS UK touts “SAS for Customer Experience Analytics” as linking “online and off-line customer data with world class business intelligence technology to deliver new levels of actionable insight for multi-channel organisations.” Back to the SAS UK press release.

Analytics 120

Analytics Work Management Multi-Channel Tagging 120

Moz

FEBRUARY 17, 2019

Reports like these can be accessed from dozens of vendors if you are willing to wait a few hours for the report to complete. For example, if you get links after you send out a press release, you would expect some of those links to eventually disappear as the pages are archived or removed for being old. So what's next?

Domain 47

Domain CAN-SPAM Distribution Ideal Customer Profiles 47

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40