Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. The Technical Buyer from a the non-financial industry can be classified as Use Case A, and the Committe Buyer from the financial Industry can be classified as Use Case B (in poker, hand A and hand B). Your conversion rates don't look as good.
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