Long- and Short-Term Plays CMOs to Showcase Marketing Attribution
SmartBug Media
FEBRUARY 23, 2024
Marketing Attribution Basics: Long-Term vs. Short-Term Plays Measuring campaign performance through marketing attribution requires first classifying efforts as long- or short-term, then optimizing them based on data-driven insights. Long-term plays tend to be evergreen, and short-term campaigns imply an encroaching expiration date.
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