Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment

Fathom

While each of these strategies is as true today as it was a year ago, there’s one simple contingency that will make or break your ability to align – and that’s lead statuses. They do their best to optimize their CPL (Cost Per Lead), and usually have tracking set up in a way that will make it easy to show how many leads were generated each month by source.

MQL 86