B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. The same goes for content creation or design work. That’s no surprise.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

JUNE 15, 2023

The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” Take our brief 2023 MarTech Replacement Survey AMA (A Million Ads) Studio.AI added AI to its headless CMS platform.

Allocation 79

Allocation CMS Development Classified Ads Lead Ranking 79

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. The most common application of NLG is machine-generated text for content creation. Which are the top NLP techniques?

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Biznology

APRIL 9, 2018

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. This allowed each team member to create platform-specific content that fit exactly what users were looking for. Awareness content is more about what you’re posting than how people interact with it.

Marketing & Strategy 108

Marketing & Strategy Social Media Network Marketing Intent 108

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. According to the PwC survey, AI is being used for everything from workforce planning to demand projection to simulation modeling.

Digital Asset Management 120

Digital Asset Management Conversion Enterprise Management Marketing Management 120

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. The survey suggests the issue is far worse than I had imagined.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Sprout Social

MARCH 19, 2024

Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails. Step 1: Data collection The first step involves collecting the data for analysis.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

The Customer

OCTOBER 6, 2021

Quick-Take: According to a recent survey , 71% of marketing respondents say that brands do not understand consumer fundamentals. Quick-Take: Accenture found that just 17% of participants, which it classified as “traditional consumers”, said they were unchanged by the pandemic. Reimagining Customer Values.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Heinz Marketing

FEBRUARY 18, 2020

While some emails might feel like spam, they aren’t usually classified that way, technically. . Here are some stats and articles to back up that claim: 93% of B2B marketers use email to distribute content (Content Marketing Institute). By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. We all get it.

Email Marketing 99

Email Marketing Classified Ads CAN-SPAM Gartner 99

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Kabbage

NOVEMBER 29, 2016

Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. Content Marketing is Gaining in Importance. Content marketing is a hot topic in B2B marketing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Hubspot

OCTOBER 19, 2018

Some found that, amongthe false news content present on the site, engagement with it had also gone down. We recently ran a survey to see if users were noticing less spam on the social network, and despite today's announcement, it seems like misinformation might not be totally eradicated just yet. Source: Alcott, Gentzkow and Yu.

Facebook 69

Facebook Classified Ads Case Studies Television marketing 69

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Aberdeen

JANUARY 2, 2018

Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. The ease of access to publishing online articles allows virtually anyone with an internet connection to publish content suggesting what to do in 2018. This content is often generated based on: Hearsay. Pure opinion. Marketplace data.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

ClickZ

JANUARY 2, 2021

DemandLab’s ‘ Revenue Attribution Outlook Survey ’ surveyed marketing leaders about their plans, challenges, and budgets for revenue attribution, and here are some key findings: 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Porch Group Media

MAY 11, 2021

In a recent survey by Bright Talk and Smart Insights, brands were asked if they had a clearly defined digital strategy in place. The survey found that nearly half (48%) of respondents had no defined strategy at all. SEO/Paid Search Search trends are changing and now is the time to do an audit of your content and keywords.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Outgrow

OCTOBER 7, 2021

Interestingly, here’s a brand that takes user-generated content legit seriously. 5 Leverage User-generated Content. Ecommerce businesses can see a huge boost in sales and growth if they use more user-generated video content on their social media platforms and websites. . 9 Embrace Online Classified Listings.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

KoMarketing Associates

SEPTEMBER 10, 2019

Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Content Standard

APRIL 13, 2015

Video and content marketing strategies rank among the toughest channels for driving ROI and measuring the results, according to a new report. ROI measurement for PPC advertising, for example, was classified as “good” by 52 percent of respondents.

ROI 40

ROI Video Marketing Campaigns Content 40

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Content-wise, there are three key recommendations. Episode Transcript. I’m your host, Jason Rodriguez. Sound good?

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Roketto

MARCH 28, 2018

With that thought in mind, they diligently go about building a huge volume of solid prospects through excellent content marketing. Once you are able to classify leads by pain point, it becomes much easier to group like-minded clients into lists based around the value your business can provide. And why shouldn’t they?

Work Management 93

Work Management Marketing Management Email Marketing ROI 93

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

NuSpark Consulting

APRIL 29, 2012

Again, it’s a new feature, but I think I like classifying this stuff, and the feature does allow me to expand terms and research more “how-to” keyword and ad groups to further optimize the campaign. I look forward to hearing from you and learning how you might classify labels for your own campaigns.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Because of everyone’s cross-functional effort in promoting this initiative coupled with compelling content that would appeal to executives, we were able to drive nearly 1,000 CMOs to our conference. What do you even look for when classifying an event as “successful?” surveys, anecdotal stories, etc.). How’d we do it?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

MarketJoy

AUGUST 24, 2022

According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. A lead is classified as a quality lead if they are interested in your product or service and there is a high likelihood that they will convert into paying customers in the future.

Lead Ranking 98

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 98

Aberdeen

MAY 8, 2020

In this blog series, we will use a behavioral technographic analysis to look at which open source database management systems (OSDBMS) are the most popular among users, and what users are demanding in terms educational content across five major platforms. Remember, we’re examining activity on educational content (specifically page views).

Work Management 64

Work Management Classified Ads Education Paid Search Agency 64

Insider Interviews

APRIL 22, 2020

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. But people are still buying TV sets.

Research 52

Research Cable Classified Ads Paid Search Agency 52

nDash

MARCH 16, 2021

GMB is among the easiest ways to increase the visibility of your business and connect with potential customers; a recent survey by BrightLocal found that 63 percent of respondents used Google to find information about a local business in 2020. Bio: Jake Bissaro.

Optimization 52

Optimization Google Classified Ads Business 52