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Are you CIO Worthy?

The ROI Guy

From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost.

4 Content Marketing Industry Trends Unfolding in 2015

Content Standard

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. Here are four must-know trends for the forward-thinking enterprise content marketer: 1.

Trending Sources

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10 A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc.

SME 14

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Respondents for the survey, which was administered in English, represented 24 countries.

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data.