Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
Content Marketing Institute
NOVEMBER 9, 2017
While Joe typically offers a (helpful) laundry list of core competencies any content marketer needs, my list has a twist: The skills are broadly classified based on where you are within your company’s content marketing maturity. Some teams have SEO experts on staff, while others bring in a consultant as needed. Maturity level.
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