CPA – The Holy Grail of Online Advertising?
readwrite
AUGUST 13, 2006
online advertising is best for them – CPA, CPC, or CPM? property can bear the risk: Finding pricing benchmark ; Numbers of impressions (to be sold or from the past. data) / 1000 x CPM = Pricing benchmark. Finding expected click yield ; Numbers of impressions (to be sold or from the. Target CPC. It makes one.
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