Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. MORE
A content analytics engine automatically classifies existing content without manual tagging. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. MORE
At Act-On, we classify suppression lists into: opt outs. Your email service provider might classify them differently, or might not classify them at all. Marketers switch email service providers (ESPs) for various reasons. MORE
We need to avoid the dreaded “red zone” (or however your organization classifies this). Some of my favorite childhood memories are centered around drives with my father. MORE
Contacts in each account are assigned to one or more “buying centers” and then classified by their role and importance within each center. Automated classifiers will tag CRM, Web, and marketing automation activities across multiple dimensions (channel, engagement level, initial vs later contact, etc.), So classifiers will undergo a training period during which marketers review and correct their results. MORE
I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems. Clearly one way to classify buyers is based on the size of their company. MORE
At Act-On, we classify suppression lists into: opt outs. Your email service provider might classify them differently, or might not classify them at all. Marketers switch email service providers (ESPs) for various reasons. MORE
It makes no sense to generate thousands of leads at the top of a sales funnel if those people can’t be at least classified as ready to buy, in need of nurturing, or unlikely to buy ever. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. MORE
Classifying Your Website Pages and Offerings by Buying Cycle Stages. You begin by listing your website pages and your offers in separate columns and then classifying each page and offer by the appropriate stage in the buying cycle. Classifying Your Offers. MORE
82% of millennials and GenZers have at least 10 apps on their devices, and more than 80% of those apps are classified as apps that enable social media. MORE
But that is so tactical I classify it as part of execution. Persado does this by selecting and then testing content derived from a huge database of marketing language, classified by emotional, descriptive, and formatting categories. MORE
Then you can use classifiers to build taxonomies from the term extraction. Anyone who has studied biology knows that a big part of that field is classifying animals and plants into genus and species, etc. Managers of large sites must balance search AI with navigation IA. MORE
Again, it’s a new feature, but I think I like classifying this stuff, and the feature does allow me to expand terms and research more “how-to” keyword and ad groups to further optimize the campaign. MORE
Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. MORE
GE Reports , which tells stories about meaningful technology and the invention of really cool products (but doesn’t try to get you to buy those products), creates content that we classify as top-/mid-funnel. Tell someone to write a poem, and chances are they’ll freeze up. MORE
I spent quite a bit of time debating with myself how to classify CaliberMind. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written. MORE
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. MORE
The dreaded “red zone” or however your organization classifies this. When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. What always surprised me about the drives was that some-days they’d last for hours and others they’d be relatively short. As I gazed at the clouds and scenery around me my father would often end up at the same final destination. MORE
But, that can easily be addressed: Classify the Topics. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. I tried to classify every session, and that made it easier for me to distill best practices. But, that can easily be addressed: Classify the Topics. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. MORE
While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries. MORE
Wizaly’s basic approach to attribution is to assemble a history of all messages seen by each customer, classify customers based on the channels they saw, compare results of customers whose experience differs by just one channel, and attribute any difference in results to that channel For example, one group of customers might have seen messages in paid search, organic search, and social; another might have seen messages in those channels plus display retargeting. MORE
But I wouldn’t classify these inquiries as “leads&# either; I’d classify them as “prospects.&#. I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.&#. MORE
In addition to metadata, pages also have smaller elements called microdata that can be classified using semantic vocabulary. If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. MORE
The AUC measures discrimination , that is, the ability of the model to correctly classify those who are likely to respond positively versus those who aren’t. Consider a situation in which customers are classified into two groups, those who have purchased recently and those who haven’t. MORE
You can use text analytics and machine learning to automatically classify your content by industry. If you haven’t looked into AI techniques for classifying content, this might be the time to do it. If you are a B2B company, you likely go to market by industry. MORE
In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote). When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote). MORE
Most marketers don’t understand why these codes are so much more than just a random assortment of numbers--however, a majority of business databases and other research tools use these codes to classify and organize industries. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. MORE
You’re likely familiar with the stats on how salespeople spend their time: 35% of time spent could be classified as sales activities while 65% could be classified as non-selling activities. MORE
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions. MORE
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. MORE
Content was traditionally placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) MORE
Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. MORE
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. MORE
Here are the ways that business bloggers can be classified should be called based on their industry. Tags: classifying business blogging , blogging by industry , blogging spoof. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either. MORE
Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria. MORE
The findings are organized into a list of customer interactions, which are classified by journey stage, channel, department, emotional outcome, segment, and other properties. Customer journey mapping is now the buzziest of buzz words. MORE
In an effort to better understand the components of fictional storytelling, researchers from the University of Vermont are working on a massive study to better classify story arcs and language. Terrorist,” for example, is classified as negative, while “win” is deemed positive; there are also neutral words.) MORE
I’ve classified vendors into those categories. I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. MORE
Statistics showed that the majority of marketers (55 percent) classified themselves as average for their industry in terms of how their video assets are currently managed to produce a holistic view of their activities. Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” MORE
Now that we’ve classified the three types of sales intelligence, we’ll identify what you should definitely NOT to say in your cold call. “HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! MORE
It’s hard to classify all of them as MQLs immediately. Technically, we can look at and classify someone as an MQL just by the actions they took, and the interactions with our brand. Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. MORE
The edition 2017 of the Consumer Electronics Show (CES) in Las Vegas to a high degree is another showcase of ‘new Internet of Things‘ gadgets that some like to classify under the term ‘The Internet of S**t’, on top of other non-IoT related novelties that promise to change the way we drive, watch TV or […]. MORE
These platforms can be classified under one of the following: 1. Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. MORE
Classified Related Topics Customer Experience Matrix
JULY 29, 2008
I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems. Clearly one way to classify buyers is based on the size of their company.
Anything Goes Marketing
SEPTEMBER 17, 2006
Here are the ways that business bloggers can be classified should be called based on their industry. Tags: classifying business blogging , blogging by industry , blogging spoof. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either.
Biznology
DECEMBER 15, 2016
Then you can use classifiers to build taxonomies from the term extraction. Anyone who has studied biology knows that a big part of that field is classifying animals and plants into genus and species, etc. Managers of large sites must balance search AI with navigation IA.
Reachforce
JUNE 14, 2018
Most marketers don’t understand why these codes are so much more than just a random assortment of numbers--however, a majority of business databases and other research tools use these codes to classify and organize industries. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently.
Act-On
SEPTEMBER 19, 2016
Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years.
Act-On
OCTOBER 6, 2016
It’s hard to classify all of them as MQLs immediately. Technically, we can look at and classify someone as an MQL just by the actions they took, and the interactions with our brand. Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops.
Customer Experience Matrix
MARCH 3, 2017
I spent quite a bit of time debating with myself how to classify CaliberMind. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written.
Lattice
DECEMBER 10, 2015
The AUC measures discrimination , that is, the ability of the model to correctly classify those who are likely to respond positively versus those who aren’t. Consider a situation in which customers are classified into two groups, those who have purchased recently and those who haven’t.
Modern Marketing
JANUARY 19, 2018
We need to avoid the dreaded “red zone” (or however your organization classifies this). Some of my favorite childhood memories are centered around drives with my father.
Biznology
MAY 31, 2018
You can use text analytics and machine learning to automatically classify your content by industry. If you haven’t looked into AI techniques for classifying content, this might be the time to do it. If you are a B2B company, you likely go to market by industry.
KoMarketing Associates
NOVEMBER 30, 2017
Statistics showed that the majority of marketers (55 percent) classified themselves as average for their industry in terms of how their video assets are currently managed to produce a holistic view of their activities. Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?”
Customer Experience Matrix
JUNE 13, 2016
Contacts in each account are assigned to one or more “buying centers” and then classified by their role and importance within each center. Automated classifiers will tag CRM, Web, and marketing automation activities across multiple dimensions (channel, engagement level, initial vs later contact, etc.), So classifiers will undergo a training period during which marketers review and correct their results.
Buzz Marketing for Technology
JULY 28, 2008
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer.
Hubspot
AUGUST 2, 2017
While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.
Webbiquity
FEBRUARY 13, 2018
82% of millennials and GenZers have at least 10 apps on their devices, and more than 80% of those apps are classified as apps that enable social media.
Buzz Marketing for Technology
JULY 24, 2008
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer.
Buzz Marketing for Technology
JUNE 27, 2008
• Online Classifieds. NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • New York Times newspaper articles. • • Arts & Dining reviews. • Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer.
Customer Experience Matrix
NOVEMBER 3, 2016
Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here.
NuSpark
FEBRUARY 18, 2016
Classifying Your Website Pages and Offerings by Buying Cycle Stages. You begin by listing your website pages and your offers in separate columns and then classifying each page and offer by the appropriate stage in the buying cycle. Classifying Your Offers.
Customer Experience Matrix
FEBRUARY 15, 2016
I’ve classified vendors into those categories. I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing.
DiscoverOrg
MAY 8, 2018
Now that we’ve classified the three types of sales intelligence, we’ll identify what you should definitely NOT to say in your cold call. “HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for!
Aberdeen
JANUARY 2, 2018
Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria.
Customer Experience Matrix
OCTOBER 16, 2017
Wizaly’s basic approach to attribution is to assemble a history of all messages seen by each customer, classify customers based on the channels they saw, compare results of customers whose experience differs by just one channel, and attribute any difference in results to that channel For example, one group of customers might have seen messages in paid search, organic search, and social; another might have seen messages in those channels plus display retargeting.
Modern Marketing
NOVEMBER 8, 2017
The dreaded “red zone” or however your organization classifies this. When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. What always surprised me about the drives was that some-days they’d last for hours and others they’d be relatively short. As I gazed at the clouds and scenery around me my father would often end up at the same final destination.
Tomorrow People
NOVEMBER 7, 2017
Content was traditionally placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!)
Customer Experience Matrix
JANUARY 19, 2016
A content analytics engine automatically classifies existing content without manual tagging. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows.
Webbiquity
MARCH 17, 2017
It makes no sense to generate thousands of leads at the top of a sales funnel if those people can’t be at least classified as ready to buy, in need of nurturing, or unlikely to buy ever. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.
Modern Marketing
MARCH 22, 2018
These platforms can be classified under one of the following: 1. Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms.
Customer Experience Matrix
MAY 28, 2015
The findings are organized into a list of customer interactions, which are classified by journey stage, channel, department, emotional outcome, segment, and other properties. Customer journey mapping is now the buzziest of buzz words.
Contently
MARCH 1, 2018
In addition to metadata, pages also have smaller elements called microdata that can be classified using semantic vocabulary. If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework.
NuSpark
APRIL 29, 2012
Again, it’s a new feature, but I think I like classifying this stuff, and the feature does allow me to expand terms and research more “how-to” keyword and ad groups to further optimize the campaign.
Contently
NOVEMBER 18, 2016
In an effort to better understand the components of fictional storytelling, researchers from the University of Vermont are working on a massive study to better classify story arcs and language. Terrorist,” for example, is classified as negative, while “win” is deemed positive; there are also neutral words.)
Contently
FEBRUARY 16, 2018
GE Reports , which tells stories about meaningful technology and the invention of really cool products (but doesn’t try to get you to buy those products), creates content that we classify as top-/mid-funnel. Tell someone to write a poem, and chances are they’ll freeze up.
Tomorrow People
OCTOBER 3, 2017
Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet.
Customer Experience Matrix
MAY 7, 2015
But that is so tactical I classify it as part of execution. Persado does this by selecting and then testing content derived from a huge database of marketing language, classified by emotional, descriptive, and formatting categories.
Buzz Marketing for Technology
AUGUST 10, 2011
In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote). When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote).
LeadSloth
OCTOBER 4, 2009
But, that can easily be addressed: Classify the Topics. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. I tried to classify every session, and that made it easier for me to distill best practices. But, that can easily be addressed: Classify the Topics. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation.
i-Scoop
JANUARY 4, 2017
The edition 2017 of the Consumer Electronics Show (CES) in Las Vegas to a high degree is another showcase of ‘new Internet of Things‘ gadgets that some like to classify under the term ‘The Internet of S**t’, on top of other non-IoT related novelties that promise to change the way we drive, watch TV or […].
Customer Experience Matrix
DECEMBER 16, 2015
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.
Sales Lead Insights
MARCH 3, 2010
But I wouldn’t classify these inquiries as “leads&# either; I’d classify them as “prospects.&#. I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.&#.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
212 
Let's personalize your content