Cognitive content strategy


Then you can use classifiers to build taxonomies from the term extraction. Anyone who has studied biology knows that a big part of that field is classifying animals and plants into genus and species, etc. Managers of large sites must balance search AI with navigation IA.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems. Clearly one way to classify buyers is based on the size of their company.

Spoof: Classifying Business Bloggers Based on Industry

Anything Goes Marketing

Here are the ways that business bloggers can be classified should be called based on their industry. Tags: classifying business blogging , blogging by industry , blogging spoof. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either.

Successful Company Logos Have These Attributes In Common [Infographic]


While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.

Inbound Marketing or Outbound? Which is the Winner?


Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years.

The Most Important Metric for Predictive Marketers


The AUC measures discrimination , that is, the ability of the model to correctly classify those who are likely to respond positively versus those who aren’t. Consider a situation in which customers are classified into two groups, those who have purchased recently and those who haven’t.

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

I’ve classified vendors into those categories. I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Contacts in each account are assigned to one or more “buying centers” and then classified by their role and importance within each center. Automated classifiers will tag CRM, Web, and marketing automation activities across multiple dimensions (channel, engagement level, initial vs later contact, etc.), So classifiers will undergo a training period during which marketers review and correct their results.

How Labels works in Google Adwords; benefits of the new feature


Again, it’s a new feature, but I think I like classifying this stuff, and the feature does allow me to expand terms and research more “how-to” keyword and ad groups to further optimize the campaign.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev


Opentopic blog >> I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. Get the code from GitHub. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Cognitive Technology undefined

4 Ways to Battle the Content Marketing Paradox

Modern Marketing

That’s probably because both types of quizzes offer a reward to the audience: the memory quiz gives the audience credit for paying attention, while the personality quiz allows the audience to divide, classify, and align themselves with a certain type of consumer.

7 common mistakes when doing Machine Learning


In statistical modeling, there are various algorithms to build a classifier, and each algorithm makes a different set of assumptions about the data. For Big Data, it pays off to analyze the data upfront and then design the modeling pipeline accordingly. By Cheng-Tao Chu ( @chengtao_chu ). Statistical modeling is a lot like engineering.In engineering, there are various ways. The post 7 common mistakes when doing Machine Learning appeared first on Opentopic. Cognitive Technology

4 Ways Your Office Is Making You Sick & How to Fix It [Infographic]


may be classified as "sick buildings.". We've all heard over and over again about the poor quality of the air we breathe outdoors. But what about the air we breathe inside -- especially in places where we spend hours upon hours a day, like our offices?

How to Better Utilize Data and Analytics

Measure Up Marketing

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.”

How to Create the Three Parts for Any Sales Funnel


It makes no sense to generate thousands of leads at the top of a sales funnel if those people can’t be at least classified as ready to buy, in need of nurturing, or unlikely to buy ever. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here.

Use the Science of Emotion to Write Better Headlines


As sociologists and psychologists have tried to understand our emotional connection with words, they have developed tried to find frameworks for organizing and classifying them. POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. (I ‘Tis the season for predictions.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev


Opentopic blog >> I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. Get the code from GitHub. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Cognitive Technology undefined

2017: the year the Internet of Things will die – in a sense for some


The edition 2017 of the Consumer Electronics Show (CES) in Las Vegas to a high degree is another showcase of ‘new Internet of Things‘ gadgets that some like to classify under the term ‘The Internet of S**t’, on top of other non-IoT related novelties that promise to change the way we drive, watch TV or […].

Matching the Offer with Buyer Mindset: The Website Dilemma


Classifying Your Website Pages and Offerings by Buying Cycle Stages. You begin by listing your website pages and your offers in separate columns and then classifying each page and offer by the appropriate stage in the buying cycle. Classifying Your Offers.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages.

B2C 90

Matrix of 31 Marketing Funnel Metrics [Infographic]


Volume-based metrics provide less contextual information, so they’re generally not classified as decision-making metrics. Marketing funnel metrics are always at the forefront of a B2B marketer’s mind.

Funnel 126

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

But that is so tactical I classify it as part of execution. Persado does this by selecting and then testing content derived from a huge database of marketing language, classified by emotional, descriptive, and formatting categories.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

We need to avoid the dreaded “red zone” (or however your organization classifies this). Some of my favorite childhood memories are centered around drives with my father.

GPS 44

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote). When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote).

Media 66

How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen CMO Essentials

Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Content was traditionally placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!)

Can Customer Data Platforms Have Decision Functions? Discuss.

Customer Experience Matrix

In fact, I originally classified those systems as CDPs although I’ve now narrowed my definition since the database is not their focus. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

A content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content. Go to any digital marketing event and you’re sure to hear one thing: content marketing is important.

Email 140

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

And focusing on positive sentiment over negative sentiment ignores 50% of the conversation that was classified as neutral – I guarantee you that there are key learnings in there that any brand would want to focus on.

Brand 79

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

But he did say Lytics is experimenting with a “content graph” that classifies content and shows how it is related to individuals, which suggests the system will eventually be able to make some suggestions.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue.

How to Barrel Through the Latest SiriusDecisions Demand Waterfall


Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS. So when forced to classify a company within these systems, employees may simply use their own interpretation.

SIC 25

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors.

Why You Can’t Do B2B Marketing Forecasting Without Attribution


Additionally, multi-touch attribution improves forecasting accuracy because it is the only way for marketers to understand the complete customer story and properly classify them when making forecasts. Everyone would love to be able to see into the future.

Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started


Long classified as an app in which teenagers exchange goofy self-destructing videos, Snapchat is beginning to shed its skin and evolve into something new. Namely because early adopters don't feel the compulsion to classify new technologies.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet.

Search and Social Lessons from the Zenith Social Media Marketing Conference


Google’s objectives is to classify EVERYTHING. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

5 Things Marketers Need to Know About Gen Z


” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. “How do I talk to Gen Z?”