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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. 8: Three Crucial Classes of Marketing Analytics Tools. The post Three Crucial Classes of Marketing Analytics Tools appeared first on B2B Marketing Blog | Webbiquity.

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FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making

HG Data

Watch the FY24 Go-To-Market Planning Master Class On Demand Now Companies aren’t spending like they were in the past. Headcounts and budgets have been slashed, yet revenue targets remain the same. There’s zero margin for inefficiency. The move toward efficient growth starts with your go-to-market planning, especially for FY24.

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HG Salesforce Connector: 5 Benefits To Improve Targeting

HG Data

The updated HG Insights Salesforce Connector solution proves that “insights are power” in two essential ways: By providing access to customizable, best-in-class data within a Salesforce organization By enabling users to identify buyers much earlier in the buying process, driving the user’s … The post HG Salesforce Connector: 5 Benefits To Improve (..)

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How to Join the Ranks of Best-in-Class Marketing Organizations

Heinz Marketing

The purpose of the study is to gain insights into what high performing Best-in-Class (BIC) Marketing organizations do better, and differently, from their counterparts to earn high marks from the C-suite. Begin your plans with these as your guide for measures and performance target selection.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Create highly targeted segments to drive more contextual and personalized engagements.

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Google updates policies on targeting minors: Wednesday’s Daily Brief

Martech

Google updates policies on targeting minors . The sudden influx of online classes and meetups mean that children’s data is more at risk than before. This move is a step toward protecting those under 18 as they navigate the internet to attend classes, connect with family and friends and explore the world. Advertising changes.

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Let’s talk ABM: 8 tips for building a world-class ABM strategy

Strategic-IC

They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. Coca-Cola, Sony, Nike, Apple. What do they all have in common?