Remove survey
article thumbnail

20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives.

article thumbnail

Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

article thumbnail

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Approximately 28% of the best-in-class marketers have been “very successful,” while only 13% have been “unsuccessful” altogether.

Planning 250
article thumbnail

Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Zoominfo 130
article thumbnail

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”.

article thumbnail

Survey: 50% of Marketers Have a Strategy in Place to Produce Thought Leadership Content

KoMarketing Associates

Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey. However, this does not come without challenges, according to the survey results. About 26% of the best-in-class marketers say that they have been “very successful.”.