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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.

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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Here’s why you should be paying attention to Facebook Groups, as well as how to grow your own without spending any money. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

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What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that.

article thumbnail Ranks No. 1870 on the 2023 Inc. 5000


5000 ranks the fastest-growing independent businesses in the United States, and for nearly 40 years has been a key benchmark for startup success. Through AI and automation, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation.

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6 Advantages of Hiring a Marketing Contractor

Marketing 261

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Startup marketing is no easy feat. Keep Payroll Costs Down.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients. Actually, startups and small-to-medium-sized businesses benefit more from an agency from a purely cost-to-benefit angle. Highly technical subject matter.

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Here’s what to know about hiring at a startup


Ihave never worked at a startup prior to Contify and last six months in my current role have been focused on building/reshaping teams and capabilities. You need more than just interviews: Irrespective of the profile you are hiring for, job roles at startups cut across functions. They don’t have that kind of leverage. Stay tuned.