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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Multi-channel performance: TrackMaven and Rival IQ enable you to compare your activities and results to those of competitors across social media, SEO, and pay-per-click (PPC) advertising campaigns.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it?

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33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead. About 17% of best-in-class marketers said they had been “very successful,” up to this point. About 17% of best-in-class marketers said they had been “very successful,” up to this point.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

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How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. .

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

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10 Master Classes Worth Investing in As a Freelancer

ClearVoice

Plus, with so many master classes available online, it can also be confusing to determine which one is worth your investment. 10 master classes for freelancers that will build and stimulate your career. hour class , you’ll learn how to improve your headline and caption wordsmithery for these mediums: Blog posts.

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