KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). This shouldn’t be something your digital marketers decide on their own.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. And most marketing and sales data is just that — garbage. A few thoughts on where to start: Analyze critical path, not attribution: Marketing analytics is mired in poorly considered “attribution” models.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. No wonder it’s considered the top B2B marketing event of the year!

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PathFactory

MAY 20, 2022

Specifically, two macro trends that we’ve believed are important for a long time are most definitely driving the evolution of B2B marketing & sales. Marketing & Sales has evolved well beyond their historic MQL obsession. Of course, sales and marketing need to be aligned and working together to help the buyers buy!

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. How to Achieve an Agile Marketing Advantage. Creating Connected Customer Experiences.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

The Effective Marketer

MARCH 22, 2012

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

PathFactory

SEPTEMBER 10, 2019

When 24,000 influencers, marketers, salespeople, researchers, and agency executives flock together for an event like INBOUND, it’s hard to imagine that a common theme will emerge from the chaos. I kept hearing it from almost every B2B marketer I spoke with at INBOUND 2019, too. Get Experience market fit. Remove Friction.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Brave New B2B Marketing World Welcome to the brave new world of marketing.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Hubspot

AUGUST 12, 2020

Identify your ideal buyer persona. They create a list of specific offerings and vendors in their selected category and decide on the one that best meets their needs. Inbound salespeople prepare themselves for the Connect process by defining their personas. When defining personas, segment your target market by company type.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Seismic

AUGUST 25, 2019

Ineffectiveness occurs when reps blindly send content to prospects and customers without knowing what works and what doesn’t or without tailoring content based on the persona or sales situation. And when 65% of B2B buyers make a purchasing decision based on vendor content (DemandGen), there are definitely missed sales opportunities.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Aberdeen

FEBRUARY 28, 2019

vendor comparisons) and build other funnel skill sets in logical order. Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time). Beyond Landing a Deal.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. We like to identify three things that make your business unique in your market. Step 1: Establish your brand core. Brand Promise.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Rollworks

JULY 21, 2019

As marketers, we’re always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. Account rotation.

Demand Generation 40

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 40

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. What hardware and software they are using? That’s ten-point six?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Beyond its unparalleled data accuracy, DealSignal provides the most comprehensive global data coverage of any data provider in the market.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Outreach

JUNE 2, 2020

We typically host a variety of workout classes every morning of Unleash, but we knew it’d be trickier to organize that same cadence of activity. We had six “speaker handlers” from our own demand gen and product marketing teams who could act as content experts.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

ANNUITAS

OCTOBER 1, 2020

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. So how do you figure out what is and isn’t working with your demand marketing? NINE SIGNS YOUR DEMAND MARKETING IS BROKEN.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Conductor

OCTOBER 11, 2019

For our Humans of Marketing series, we got the chance to speak to Tyson Baker, Digital Marketing Manager at Zimmer Biomet, about her marketing career and what drives her and her team. This is really a conversation to spotlight your perspective on marketing, your career path, and what drives you as a marketer.

Planning 45

Planning Work Management Marketing Management Marketing Analytics Tools 45

Terminus

JANUARY 3, 2018

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. Our Journey to Joining Terminus and BrightFunnel.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. But when they succeed, the results can be impressive.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Customer Experience Matrix

MARCH 29, 2016

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Tomorrow People

APRIL 5, 2018

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. The main issue?

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 176

Engagio

JANUARY 5, 2021

We are all familiar with claims in the market that: Cold calling is dead! Using tokens in your marketing automation system (for example, “Hi [first-name]) helps deliver a customized message. At best, you’ll have no more than a handful of accounts you can execute a world-class ABM strategy against with 100 percent personalized ABM.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. But the truth is that most marketing teams have solid content marketing. People who have ACTUALLY done this stuff before. Defined brand tone.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Branding Brand Identity 98

Hubspot

FEBRUARY 14, 2013

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Today, we launched our Make Love Not Spam campaign to support the creation of lovable marketing. 2) 43% of adults in the U.S.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hinge Marketing

MARCH 21, 2019

Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. on one platform?

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

PureB2B

APRIL 29, 2022

We’re going to cut straight to the chase— nearly half of B2B buyers find B2B marketing boring. That means it’s highly likely that a significant proportion of your prospects sometimes find your marketing a little lackluster—a number that could be as high as one in two. Clock on to TikTok. of adults in the US, according to HubSpot.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Word of Mouth 62

Hubspot

APRIL 13, 2021

This article will cover the biggest mistakes to avoid if you want to build a world-class webinar program. Here, I've included some lessons based off my own experience launching and revamping the webinar program at CXL , as well as insights and quotes from other successful marketers. You're marketing your webinar to the wrong audience.

Sales Management 94

Sales Management Webinar Metrics Top of Funnel Work Management 94

Content4Demand

SEPTEMBER 16, 2020

Since then, B2B vendor sites are surging with traffic as buyers are seeking information they’re used to getting from in-person events. Persona-Focused Content All buyer enablement messaging should be from the buyer’s perspective. Watch the webinar to see an example from Siemens of buyer enablement for an established market.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99