• VIEWPOINT  |  WEDNESDAY, AUGUST 2, 2017
    [Class, Lead] What Percent of Leads Should Sales Close?
    There are many factors that impact the percent of leads that should be closed by sales. This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition. Lead cost. Process for following up on leads. Lead nurturing. per so-called lead. Lead Rate.
  • SNAPAPP  |  TUESDAY, AUGUST 1, 2017
    [Class, Lead] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    You’re in the malt shop one day before class when in walks Biff and his crew of goons. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Demand gen vs. lead gen. How lead nurturing and lead scoring fits into your model. Nine demand generation tactics used by leading brands. For example, sponsored research will create demand and leads. Demand Generation vs. Lead Generation. .
  • VIEWPOINT  |  WEDNESDAY, JULY 19, 2017
    [Class, Lead] Embarking on a sales lead generation project: What could go wrong?
    a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. I went on to explain that if the program was delegated to a marketer who didn’t have experience in lead management it wouldn’t work. “What could derail this project?”
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Class, Lead] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Though many marketers have not thought about that since high school physics class, we can think of timing as the 4th dimension of demand generation. Push your offer by email to your list, then have an inside sales or business development rep (BDR) follow-up by phone as part of the overall nurture process. B2B companies frequently broaden this multi-channel outreach plan into a full-fledged lead nurturing process for all but the hottest leads.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Class, Lead] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. This combination allowed us to collaborate more effectively, to conduct data analysis, to measure advertising, and to nurture our potential customers. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Class, Lead] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.)
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Class, Lead] What to do with a New Lead
    This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place. So how do you get that inquiry to turn into a lead? This emphasizes the need for you as a marketing or sales professional to set lead generation goals for your teams. So, you’ve got a new lead. Don’t let the lead go cold. Lead the Way.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Class, Lead] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. The Wistia blog leads by example. Over 2.5
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Class, Lead] 35 Marketing Automation Stats to Make You Look Smart
    That’s consistent with this stat from Aberdeen Research : “58% of Best-in-Class marketing organizations use a marketing automation platform.”. Lead generation and lead nurturing. How much does marketing automation help with lead generation? According to a 2015 Venture Beat report , “80% of MAP (marketing automation) users see their leads increase, and 77% see conversions increase.”. What do marketers love even more than new tools?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 8, 2016
    [Class, Lead] Gold Calling vs. Cold Calling
    First, gold calling requires the caller to take strategic approach to call planning, including creating a detailed playbook, identification and segmentation your market, developing lead qualification criteria, efficient reporting on your calls, effective call training, and weekly contact between the callers and the team receiving the leads. Second, gold calling requires leads to go through a quality control process that ensures each lead passed to the field is solid gold.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Class, Lead] Inbound Marketing for Independent Schools
    With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment. Are you trying to increase awareness for your best-in-class soccer program for the state of Maine? You want to convert your website and blog visitors into prospects you can nurture. Learn about what the specific motivators were that lead them to choose your school over others.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Class, Lead] 19 Lead Nurturing Email Examples You'll Want to Steal
    You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide. You've done it.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Class, Lead] How Higher Education Marketing has Changed
    The rise of massive open online courses (MOOCs) and other digital education services are forcing brick-and-mortar schools to expand student options and improve flexibility as to where and how students attend class. This more personal approach is necessary to attract quality leads to your institution. Once you know who you're trying to reach, follow the inbound methodology to get quality leads into your database and nurture them through to application and enrollment.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Class, Lead] How to Measure Your Sc hool's Marketing Funnel
    Leads are prospects who have made themselves known to you. These leads have signed up for a campus tour, or sent Admissions a question, or requested a meeting with an academic counselor. The more inquiries a lead makes, the more certain you can be that your school will make it to their short list. For a school that brings in 2,500 students with each enrollment class, that means they start with 300,000 leads.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Class, Lead] How We Reached $15K in MRR from Our B2B Marketing Blog
    We Invested In Quality Downloadable Content And Lead Nurturing. In other words, we’ve come a long way with our lead nurturing skills. Takeaway: Improve conversion rates and lead nurturing by matching CTA’s to blog article topics or intents. Best in class examples. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Class, Lead] Top 10 Marketing Automation Mistakes
    Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Not investing in first-class, professional templates.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Class, Lead] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Class, Lead] 13 Valuable Skills You Can Teach Yourself for Free
    Want to take a class? Read through these 17 tips for taking great photos with your smartphone to learn more about how to line up your shots, find interesting perspectives, and take advantage of symmetry, patterns, "leading lines," and more. Whether you share that fear or just want to become a better public speaker, I have good news for you: There's a lot you can do to improve those skills for free, without textbooks or public speaking classes.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Class, Lead] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Class, Lead] 37 Reasons to Attend the Modern Marketing Experience 2016
    Get inspired by World Class, Modern Marketers. Talk about lead generation and conversion rates to your heart’s content. Share the latest lead nurturing best practices by the pool. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016.
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [Class, Lead] Should Marketers Be Paid Like Their Colleagues in Sales?
    Marketing teams are responsible for driving leads, nurturing them and delivering eager-to-buy prospects for sales reps to close. Marketing technology, meanwhile, has become much more efficient at engaging buyers and converting them to qualified leads. How marketers calculate metrics like content ROI, visitor-to-lead conversion rates and pipeline attribution vary widely. And that’s a good thing for the emerging class of “growth marketers” out there.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Class, Lead] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Class, Lead] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Class, Lead] 7 Tips to Take Students From “Hi” to Apply
    Steps for Nurturing and Converting Prospective Students. Remember, your leads likely care about very different aspects of your school or program. Marketing automation helps you nurture prospective students with information tailored to their needs—without having to invest time you don’t have. You can use them to automate your lead nurturing tasks, complete internal functions, and much more.
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Class, Lead] 10 Best Professional Services Proposal Tips
    Here is an example to illustrate a complex lead generation process: 9. We have the strongest team or "world class service." Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Our Lead Nurturing Guide for Professional Services explains how you can craft a powerful lead nurturing strategy for your firm, so you can turn leads into clients.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Class, Lead] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Without it, your pretty emails , your sophisticated nurture, your shiny website…well, I’m sorry to break the news, but they mean absolutely nothing. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. However, data is the lifeblood of any good lead or customer program. And, just like everything else, if you care for it and nurture it, you will reap the rewards…cha-ching!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Class, Lead] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Lead generation. Lead nurturing and scoring.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Class, Lead] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    The B2B customer journey is generally seen to have five stages: Attract, Capture, Nurture, Convert, and Expand. Learn essential ways to use content to attract top-of-funnel leads, with our eBook “ Attraction 101: Content Marketing.” Nurture. Nurturing can be defined as building a relationship with a prospect through a series of timed touches designed to help them move through the buyer’s journey, and to keep your brand top of mind.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Class, Lead] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Here are the 10 key online marketing concepts you’ll find inside, along with a preview of the information you need to make smart investments, generate higher quality leads, and increase revenue. PLAY #1: Lead Generation. While it’s not so much as a tactic as a desirable outcome, lead generation is so critical to the game, it’s called out first. The goal is simple: Attract more likely buyers, improve the quality of the leads, and get them into your sales pipeline.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Class, Lead] 15 Important Ways to Use Case Studies in Your Marketing
    A CTA leading to your case studies page. For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on. In Lead-Gen Content.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Class, Lead] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [Class, Lead] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Using content-driven tactics saves an average of 13% in overall cost per lead. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Brands that create 15 blog posts per month average 1,200 new leads per month. Blogs produce low-cost leads for 24% of the marketing community.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Class, Lead] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Lesson Learned #2: Lead generation doesn''t have to be complex. This didn''t seem so strange at first because of how we classified people as leads.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Class, Lead] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Examples of goals include growing relationships with current and prospective customers, marketing a new service, generating a certain number of new leads, or building brand awareness. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Class, Lead] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Using the two solutions together, marketers can create and produce more targeted email marketing, lead generation, and lead nurturing campaigns without the need for additional specialized resources. Businesses can build closer relationships with leads without risking exponential growth in time and money invested. Lead management programs can help make strategic use of assets, delivering them when – and where – customers expect to find them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 7, 2014
    [Class, Lead] 3 Factors that Connect Value Prop to Prospects
    Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If We are the world’s leading [our jargon goes here] provider.”. “We In this B2B Lead Roundtable Blog post, we’ll look at three factors you should consider when crafting value propositions that you can use to aid your lead generation efforts. Lead Generation Check list – Part 4: Clear and Universal Lead Definition [More from the blogs].
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Class, Lead] The Perception of Sales and Marketing Alignment from the Executive Level
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Perception of Sales and Marketing Alignment from the Executive Level appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Lead Nurture Sales CRM Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  THURSDAY, MAY 15, 2014
    [Class, Lead] All We Need is Alignment
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post All We Need is Alignment appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Class, Lead] Lead Generation Recap
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Recap appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, MAY 5, 2014
    [Class, Lead] Lead Generation Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Lead Nurture Nurture Marketing Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  FRIDAY, MAY 2, 2014
    [Class, Lead] Lead Generation and Inbound Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation and Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Class, Lead] Ideas for Low Cost Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ideas for Low Cost Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  FRIDAY, APRIL 18, 2014
    [Class, Lead] Social Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Social Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Class, Lead] Creating New Business with Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, APRIL 14, 2014
    [Class, Lead] Lead Generation Funding
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Funding appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, APRIL 11, 2014
    [Class, Lead] Lead Generation Programs
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Programs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  WEDNESDAY, APRIL 9, 2014
    [Class, Lead] Discovering Your Lead Generation Options
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Discovering Your Lead Generation Options appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Class, Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). LEAD & RELATIONSHIP MANAGEMENT.
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Build a Model, Debate, Adjust, Debate, Adjust…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Build a Model, Debate, Adjust, Debate, Adjust… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Lead Nurture Nurture Marketing Techie Stuff Uncategorized [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Class, Lead] Lead Generation Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] B2B Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post B2B Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Class, Lead] What Can Marketing Do for You?
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Ensuring Qualified Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Ensuring Qualified Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  MONDAY, MARCH 31, 2014
    [Class, Lead] Lead Generation Best Practices
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, MARCH 28, 2014
    [Class, Lead] The Sales Department’s Guide to Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The Sales Department’s Guide to Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Website Tracking [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, MARCH 26, 2014
    [Class, Lead] Online Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Online Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Class, Lead] Lead Generation Tools
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Lead Generation Tools appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Class, Lead] Creating a Lead Generation Model
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Creating a Lead Generation Model appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Inbound Marketing Basics [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Class, Lead] Deep Dive into Lead Generation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Deep Dive into Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].
  • SALESFUSION  |  TUESDAY, MARCH 4, 2014
    [Class, Lead] The Cautious Observer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Cautious Observer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 27, 2014
    [Class, Lead] Inbound Marketing for B2B Companies
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture Nurture Marketing Website Tracking [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Class, Lead] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, FEBRUARY 24, 2014
    [Class, Lead] Inbound Marketing Basics
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Basics appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Class, Lead] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Techie Stuff [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Class, Lead] The Preschooler’s Guide to Customized Content
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Preschooler’s Guide to Customized Content appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Class, Lead] A Case for Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Lead Nurture Nurture Marketing Website Tracking [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, FEBRUARY 6, 2014
    [Class, Lead] So, You Want to Implement Marketing Automation…
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post So, You Want to Implement Marketing Automation… appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Events Lead Nurture Learn Marketing Automation Nurture Marketing Sales CRM Social Media Techie Stuff Website Tracking
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Class, Lead] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Email Marketing Events Lead Nurture Learn Marketing Automation Nurture Marketing Sales CRM Social Media Website Tracking
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Class, Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. Here''s how the code looks (I''ve highlighted the width property you need to change): <img style=" max-width: XX% ; max-height: auto;" class="alignCenter shadow" src="YOUR IMAGE SOURCE.JPG"/> 3) Increase the size of links and CTA buttons.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Class, Lead] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. On the other hand, nurture campaigns are often considered the most complicated and least used feature of marketing automation but ranked closer to the top. (I''ll
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Class, Lead] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! This isn’t like that time your professor popped in a movie and you snoozed through class. SEO optimization is an important way to generate leads from your website visitors. Inbound Fundamentals: Converting Visitors to Leads. Lesson 1: Introduction to Lead Generation. Reach the people who have already shown interest in your business and convert them to leads. Inbound Fundamentals: Converting Leads to Customers.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Class, Lead] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Our webcast educated hundreds of sales leaders and provided tips on how to leverage marketing automation and content marketing to generate more sales-ready leads. Manage the lead volume generated by inbound marketing with CRM Intelligence. Leverage best-in-class case studies for your content marketing strategy. 74% of marketers are challenged to generate high-quality leads. Content Marketing Leads Marketing Sales 2.0
  • MARKETING ACTION  |  TUESDAY, JUNE 11, 2013
    [Class, Lead] The 5 (Reasons) and 10 (Ways) to Nurture
    Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. According to benchmark research from SiriusDecisions, 80% of the prospects deemed “bad leads” by sales teams do go on to buy within 24 months. 4. Nurtured leads often end up being more profitable. Leads are expensive. Lead Nurturing & Scoring lead nurturing
  • MODERN MARKETING  |  WEDNESDAY, MAY 1, 2013
    [Class, Lead] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through Lead Lizard, Sam has built an organization that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs.
  • MODERN MARKETING  |  MONDAY, APRIL 29, 2013
    [Class, Lead] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. 1 – Define a Sales-Ready Lead. Work with your sales organization to define when a lead is ready to talk to sales.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 27, 2013
    [Class, Lead] White Papers are Not Dead. They’re on Life Support.
    The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class. Increasingly, registration barriers lose more leads than they generate. Have Marketers Killed This B2B Golden Goose?
  • SNAPAPP  |  TUESDAY, NOVEMBER 20, 2012
    [Class, Lead] Four Ways to Amplify Your Marketing Automation Success
    Basically, it's a sophisticated solution for generating leads, creating long-term relationships and driving measurable, repeatable marketing results all from one platform. Asking questions, capturing leads for valued content in and at the moment of engagement increases the interest or purchase intensity of prospects dramatically. Marketing automation helps you capture leads and specific information on those leads. 4) New Methods of Nurturing.
  • ANNUITAS  |  TUESDAY, NOVEMBER 6, 2012
    [Class, Lead] Responding to the Buyers Purchase Path
    A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. This is something that obviously was on the mind of at least two people in the room and judging by the head nods from the rest of the class, it occurred to me that this was probably on the mind of a good number of B2B marketers. Lead Nurturing
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Class, Lead] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 11, 2012
    [Class, Lead] ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget
    Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. But they acknowledged that Pardot needs enterprise-class user rights and security management before that can happen. ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact).
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Class, Lead] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? Lead Nurturing. Search provides the highest quality leads.
  • MODERN MARKETING  |  TUESDAY, MAY 15, 2012
    [Class, Lead] How to Treat Your Customer Like Prospects
    Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. A customer expressing interest in a certain topic can be nurtured with information about related topics and products. Lead Nurturing b2b marketing Content Marketing customer marketing marketing automation online communities upselling
  • AVITAGE  |  WEDNESDAY, MAY 2, 2012
    [Class, Lead] Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
    This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Content Publishing Lead Management B2B Resource Center Best Practices Content publishing Lead nurturing
  • THE POINT  |  MONDAY, APRIL 30, 2012
    [Class, Lead] How to Reduce Unsubscribes Using Subscription Management
    Or if customers want to receive critical product updates, but not information on training classes. Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Class, Lead] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization.
  • VIEWPOINT  |  WEDNESDAY, APRIL 18, 2012
    [Class, Lead] PowerViews with Trip Kucera: Best Practices & Surprising Trends
    Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. He adds what’s holding companies back is the skills gap: only a subset of adopters are using more of the advanced capabilities like lead scoring and lead nurturing.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Class, Lead] The State of Demand Generation
    There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales). Lead Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Class, Lead] How to Use LinkedIn to Generate and Qualify B2B Leads
    As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn users are typically college educated, middle- to upper-class and with no kids. To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below.
  • ANNUITAS  |  WEDNESDAY, DECEMBER 7, 2011
    [Class, Lead] If It’s Too Good To Be True…
    Just this past month, we’ve seen offers such as “guarantee of significant business impact in less than 60-days”; or “a detailed understanding of where you’re deficient in your automation strategy in less than 10-days”; or even “100% increase in qualified leads to sales”. But expecting to arrive at best-in-class status or having a comprehensive understanding of ALL your business issues in a matter of days is not realistic. There is more to B2B Marketing Than Lead Nurturing .
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Class, Lead] Sales Best Practices include Marketing-Sales Alignment
    The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Marketing and sales alignment, with an open dialog and defined lead agreements. By knowing customers, and matching content to those customers, organizations will increase lead quality and sales opportunities. Content Lead Nurturing Marketing Strategy
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Class, Lead] Sales Best Practices include Marketing-Sales Alignment
    The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Marketing and sales alignment, with an open dialog and defined lead agreements. By knowing customers, and matching content to those customers, organizations will increase lead quality and sales opportunities. Content Lead Nurturing Marketing Strategy
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 16, 2011
    [Class, Lead] B2B Lessons From Boston University
    In both college admissions and b2b marketing there are long sales cycles, deep research, high buying costs, multi-touch campaigns and plenty of lead nurturing done along the way. Additionally, future content will skew more towards interaction with professors and classes, less towards campus activities and Boston city life, Dasse said. by Jesse Noyes | Tweet this. Question: What does college admissions and b2b marketing have in common? Answer: Plenty.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Class, Lead] 5 Critical Components of Lead Management Software
    by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software. Invaluable Lead Tracking Capability.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 21, 2010
    [Class, Lead] What’s Worth More?
    I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). During the course of this dialogue one of the participants made the following statement: “I guess I would add that neither lead nurturing nor marketing automation solves the core problem that most marketers actually have – getting more new leads. The Lead Management Framework TM.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Class, Lead] Hard Data to Justify Your Marketing Automation Investment
    The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Class, Lead] Seeking a World-Class CMO for Marketo
    It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Creating content to fuel inbound and outbound lead generation. Lead Management. Optimizing lead nurturing and lead scoring to deliver high-quality sales leads.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 14, 2010
    [Class, Lead] Jive Talkin for B2B Marketing & Sales Demand Gen Experts
    It's great to know that our best buddies "like" your latest blog article and left a comment that they miss you while they are surfing or mountain biking through your facebook fan page , or that the company we are following on LinkedIn just hired a VP of Demand Gen (nice lead for me), and that Chris Brogan just launched ManOnTheGo.com , which a colleague in sales recommends by retweeting a link from @chrisbrogan. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2010
    [Class, Lead] Sales and Marketing Alignment to Drive Success with Carlos Vidal
    SBI is a strategic advisory firm that helps executives understand how well their sales forces are performing relative to peer group and World-Class levels. You have a unique job in that you teach other Marketers how to leverage lead generation and lead nurturing but you also handle that function for a sales focused company. Our nurture communications are highly targeted and contain subtle calls to action that confirm whether we are providing value each time.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Class, Lead] Marketing Automation Trends for 2010
    The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.
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