NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Let’s assume your average sale per customer is $5,000.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Oktopost

NOVEMBER 18, 2020

When sales feel like they have been given leads with very little insight to work with, they will stop relying on marketing for lead generation. This leads to sales teams doing a lot of their own prospecting and not working the leads, marketing worked so hard to get, on time or properly (if at all).

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Convince & Convert

NOVEMBER 11, 2015

Where is lead generation taking place? Experience” is the way in which content is consumed, the destination of what is being distributed, and where lead generation takes place. Where in this flow have we figured out how this content will actually be presented or managed? Behold: the fourth pillar!

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157

Martech

FEBRUARY 25, 2022

When it comes to lead generation and analytics, the platform includes behavioral targeting, segmentation, predicted demographics, tags and contact profiles, a lookalike audience finder, lead management and an audience dashboard. Account-Based Marketing offers unified lead and account-based strategies. Product overview.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120