32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing.

Class 54

Best-in-Class Benchmarks from Ascend2 and Vidyard

Vidyard

That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Blog Demand Generation Marketing Marketing Communications

Class 24

Trending Sources

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

He explains the 14 channels of their lead generation machine and reveals the adopted martech and internal predictive system that powers that extraordinary precision. The post Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft.

Class 70

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

All of this is important to understand, because right from the start, Eve’ s construction is built around a core tenet of good user-generated content in the form of player-generated stories in the game. The Greatest User-Generated Content in the Solar System.

Class 20

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

Become a Value Generator. In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.

Class 77

How 3 U.K. Companies Became High-Class Publishers

Contently

John Lewis Home , meanwhile, generated a 21 percent increase in interior and homeware product sales against estimates, proving that print isn’t just alive and kicking, but capable of delivering major returns as well. While U.K. and U.S.

A 3-Step Framework for Leading a World-Class Marketing Team

Hubspot

When it comes to building a world-class team, they need to get creative. Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.”

Class 29

Lead Generation Best Practices

Salesfusion

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Best in Class Technographics Now Easier to Use Than Ever in Salesforce

HG Data

And because our technographics are embedded in Salesforce, they’re available to create campaign segments, score and rank accounts, generate reports, and use workflows and triggers to build more intelligent business processes.

Class 15

Lead Generation Funding

Salesfusion

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Ensuring Qualified Lead Generation

Salesfusion

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Charles Duhigg on the Power of Setting Smart Goals [Master Class]

Hubspot

They can look 'down' the sales funnel to identify which campaigns, content, and touchpoints generate the best conversations for sales.

Best in Class Technographics from HG Data Now Available in Salesforce

HG Data

Once you activate the app, you can begin using the data immediately for a variety of use cases, including demand generation, account selection, predictive analytics and account based marketing.

Press 16

Lead Generation Marketing

Salesfusion

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A Structured Approach to Demand Generation Analytics

ANNUITAS

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

Online Lead Generation

Salesfusion

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The Mx Group Named a Chicago Tribune Top Workplace for 2017 Best-in-class workplace culture cited by current and returning employees

The Mx Group

CHICAGO (November 9, 2017) — For the second year in a row, The Mx Group, a digital and demand generation agency, has been recognized as one of the Chicago Tribune’s Top Workplaces. The post The Mx Group Named a Chicago Tribune Top Workplace for 2017 <small class="subtitle"> Best-in-class workplace culture cited by current and returning employees</small> appeared first on The Mx Group.

Everything You Need to Know About User-Generated Content

Act-On

Employee-generated content (EGC). User-generated content (UGC). For now, let’s talk user-generated content. As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Want more content?

Lead Generation Software

Salesfusion

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Lead Generation Tools

Salesfusion

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Lead Generation Business Models

Salesfusion

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Lead Generation Blogging

Salesfusion

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Email Lead Generation

Salesfusion

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Lead Generation and Inbound Marketing

Salesfusion

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Building a World-Class ABM Program with Marketing Orchestration

Engagio

We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. Here’s the analogy: Marketing Automation is to demand generation as Marketing Orchestration is to ABM.

5 Demand Generation Tips You Need To Know

Marketing Insider Group

With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation. Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1. Demand Generation

Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)

ViewPoint

In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Lead Generation

B2B Lead Generation

Salesfusion

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The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? Best in class companies are auditing their assets.

Lead Generation Metrics

Salesfusion

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How to Generate More Leads With Content Marketing [Free Online Course]

Hubspot

HubSpot recently teamed up with online learning platform Dot Native to create a master class in lead generation. By signing up for this master class you'll also receive unlimited access to all Dot Native courses and master classes completely free for seven days.

Lead Generation Recap

Salesfusion

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Sangram Vajre, Terminus : Think of ABM as revenue generating—NOT lead generating.

Creating New Business with Lead Generation

Salesfusion

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Best 58

The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Lead Generation

How to Use LinkedIn for Lead Generation

Webbiquity

You have to know how to generate leads and work them. You can only send once every 60 days — which means you need to be strategic and focused about your messaging when you choose to use it — but still gives you an occasional opportunity to generate new leads. As a result, this LinkedIn marketing strategy converted 22 percent of the leads generated into customers. LinkedIn rules in lead generation. LinkedIn is an excellent platform to generate B2B leads.

13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

Hubspot

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I've detailed 13 examples of modern lead generation methods below. 13 Lead Generation Ideas Everyone Will Enjoy. Inbound Marketing Lead Generation Daily Tactical

7 Tactics that Are Working for B2B Lead Generation Today

LEADership

I just read this CNN news article about the new Mercedes S-Class—the closest thing yet to a self-driving car. What does not change is the performance quality—always high-end, always pure luxury, always in a class of its own.