The Point
MAY 19, 2020
Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.
The Point
OCTOBER 29, 2021
However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Progressive Profiling.
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The Point
SEPTEMBER 19, 2018
(I still remember how one of my very first emails – innocent, I thought – generated a furious response from a department head.) It’s a large corporation where you’ll learn the difference between product marketing, field marketing, and corporate marketing, between branding and demand generation. I’m a better listener.
The Point
APRIL 30, 2012
Or if customers want to receive critical product updates, but not information on training classes. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.
The Point
JULY 21, 2016
However, you can choose your own email branding/tracking domain (referred to as CNAME) and map that domain to the auto-generated domain created by the platform. Not investing in first-class, professional templates. (For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) irrelevant.
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