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  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Class, Generation] A Case for Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Case for Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Class, Generation] How Do Conversion Paths Work? [FAQs]
    To learn more about this stuff -- creating remarkable content, optimizing landing pages, designing stand-out calls-to-action, and setting up great thank you pages, check out HubSpot Academy’s Inbound Certification program and pay special attention to the “convert” series of classes. lead generation As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
  • ANNUITAS  |  WEDNESDAY, JANUARY 23, 2013
    [Class, Generation] Marketers…We Still Have Work to Do
    The Interact13 team and sponsors did a wonderful job of putting together a first class event. . And although I was encouraged to see that there was tremendous interest among marketers to bring maturity to their demand generation programs, these conversations also left me feeling that many marketers have a long way to go. Marketers don’t view revenue generation as their job. Industry News B2B Marketing Demand Generation demand process marketing automation
  • MODERN MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Class, Generation] A Technology Transformation That Fundamentally Changed One Brand
    The brand in question is The Economist and for many years it relied solely on its exemplary, world-class journalists as a means to generate interest, engage readers and so on. " In addition to quintupling its goal of achieving 650,000 new prospects, The Economist also added 9,500 new subscribers while Economist.com saw 1 million unique visitors during the same timeframe which generated an additional £500K in ad revenue and awareness of The Economist in the U.S.
  • SALESFUSION  |  FRIDAY, JANUARY 3, 2014
    [Class, Generation] Three Ways Your Social Media Strategy Is Ruining Your Conversions
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Three Ways Your Social Media Strategy Is Ruining Your Conversions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  MONDAY, JUNE 11, 2012
    [Class, Generation] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. Tomorrow, Elle and I will present on how to generate demand with content marketing at Intelligent.ly, the “start-up school” that Hodges recently launched. In preparation for the class, I was able to grab a few minutes of Sarah’s time for a quick interview. What’s been your most popular class, thus far? Does class registration correlate to the questions you are asked the most?
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 12, 2014
    [Class, Generation] The Changing Nature Of Work [Slideshare]
    Generation Y is taking over the workplace and it’s happening sooner than you think. Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Class, Generation] How to Center Align Your Embedded Tweets [Quick Tip]
    Step 1: Generate the Tweet's Standard Embed Code. Next, copy the standard embed code Twitter generates for you. The full embed code will look something like this: <blockquote class="twitter-tweet"><p>These 101 companies are totally ROCKING social media: <a href="[link] title="[link] Wouldn't you say?</p>&mdash; We love us some embedded tweets.
  • GO BEYOND SEO  |  THURSDAY, FEBRUARY 9, 2017
    [Class, Generation] Law Firm Marketing with the Predictable Leads System™
    The website has best-in-class website hosting, was optimized for organic SEO with its own unique content, and once we started her marketing plan, we vowed not to work with any of competitors; something you don’t get when you work with the other guys. Are you underwhelmed with the amount of leads being brought in with your current law firm marketing strategy?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Class, Generation] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. One anomaly worth noting is that while the chart below shows lead nurturing as more common than lead scoring, the order is reversed among best-in-class and laggards.
  • VIDYARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Class, Generation] The Demand Generator’s Guide to Maximum Lead Conversion
    You’ve put your heart, soul, time, and resources into generating this one. We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. The data in this edition of the study exclusively benchmarks the opinions of 75 enterprise-class companies with more than 500 employees who participated in the survey.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Class, Generation] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. What goals have you identified for your blog and website for 2015?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Class, Generation] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. Infographics can be great for generating re-posts and inbound linke—if done properly. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Class, Generation] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Lead generation.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 1, 2015
    [Class, Generation] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. The 13% of the class who had goals, but had not written them down, was earning double the amount of the 84% who had no goals. The 3%, however, who had written goals were earning ten times as much as the other 97% of the class combined. Are you trying to generate quality leads?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Class, Generation] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Online Classes/Educational Games. Why this works so well: Their Instagram features user-generated content (UGC), which humanizes brands and promotes greater brand engagement. Online Classes/Educational Games. CodeAcademy’s online coding classes are easy, portable, and, most importantly, free. The classes have clear course objectives and are easy to use , which, according to an Eduventures survey , were students’ top priorities when pursuing online classes.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Class, Generation] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Class, Generation] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Class, Generation] What to do with a New Lead
    This is where marketers and sales professionals, rely on lead generation techniques. This emphasizes the need for you as a marketing or sales professional to set lead generation goals for your teams. This is where you have to double down on your lead generation efforts, because without leads, you won’t have people interested in your products. You want to make friends, so you go to class, join organizations, or attend parties.
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Class, Generation] 5 Lead Generation Tools: Just in Time for 2011 Planning
    We know how valuable lead generation management is to so many in the HubSpot community. That’s why we’ve taken 5 of Demand Metric’s lead generation tools and added a how-to guide so we can offer to HubSpot users, for free, the Lead Generation 5-Pack. Lead Generation & Marketing Automation How-to Guide – You can find out world-class companies are developing lead generation infrastructures and apply it to your business.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Class, Generation] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Examples of goals include growing relationships with current and prospective customers, marketing a new service, generating a certain number of new leads, or building brand awareness. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 30, 2015
    [Class, Generation] Gobbledygook: sadly, it’s still alive and well
    Next-generation. World-class. Best-in-class. If someone asked you to prove that your product is best-in-class or user-friendly, what facts could you use to prove your claim? Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Class, Generation] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Idea Generators. Consider trying an online idea generator. I spoke about these magical tools in more detail in an old blog post of mine , but blog idea generators allow you to comb ideas based on keywords or phrases that you enter in. The free generators I use regularly are: HubSpot Blog Post Title Generator.
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Class, Generation] How To Build a Lead Nurturing Culture Part I
    I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. Tags: lead nurturing B2B lead generation lead management lead qualification
  • CAPTORA  |  MONDAY, AUGUST 24, 2015
    [Class, Generation] Hey Marketing, It’s your SDR Team calling!
    The marketing team generates the leads, super important right? Yes, it’s a high-class problem but can also lead to confusion, frustration and lost productivity. We appreciate the leads, but…. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. Then the Sales Development Reps follow up on these nuggets of gold, equally important. One without the other is like Starsky without Hutch or Ponch without Jon.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [Class, Generation] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 52% of marketers generated a lead from Facebook in 2013.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Class, Generation] Content Marketing for B2B Companies
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Class, Generation] Got Dynamics? Why You Need Act-On, Too
    World-class sales and marketing organizations need both to succeed and scale. Your Act-On account works seamlessly with your Microsoft Dynamics CRM account to provide a complete closed-loop system for multi-channel lead generation, management, and revenue contribution. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
  • LEADSPACE  |  THURSDAY, OCTOBER 27, 2016
    [Class, Generation] How to Customize Your Content for Account-Based Marketing
    Instead, metrics like increased pipeline velocity, lead generation, or revenue are the only way to carefully track how effective your content is. People don’t actually use jargon and buzzy language when they talk, so why do we still write about products that are best-in-class, multichannel, cloud-based, feature-rich… (I mean, honestly, what does any of that actually mean)? There was a time when content marketing seemed like the best inbound marketing tactic around.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Class, Generation] Three Influencer Marketing Secrets to Drive Traffic
    I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. When was the last time you clicked on an ad on social?” I asked.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Class, Generation] Is Earned Media Becoming "Hacked" Media?
    and concluded that the interactive era was comprised of three classes of media -- owned, paid, and earned -- and advised marketers to match engagement strategies to each type. Although all media classes are evolving, some changes are more accelerated than others. Perhaps because of its reliance on highly disrupted industries like print and broadcast news, earned media is arguably the most fluid of the three classes.
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Class, Generation] Four Ways to Screw Up Your Nurture Campaign
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Four Ways to Screw Up Your Nurture Campaign appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 13, 2015
    [Class, Generation] 7 Common Content Marketing Mistakes And How to Avoid Them
    The 13% of the class who had goals, but had not written them down was earning double the amount of the 84% who had no goals. The 3%, however, who had written goals were earning ten times as much as the other 97% of the class combined. Are you trying to generate quality leads? Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Very few content marketers hit a home run each time they step up to bat.
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Class, Generation] The Preschooler’s Guide to Customized Content
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Preschooler’s Guide to Customized Content appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [Class, Generation] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    the world's fastest growing B2B online media and lead generation company. My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Class, Generation] How Manchester United Revolutionized Sports Marketing
    Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Class, Generation] How to Customize Emails Without Being Creepy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Customize Emails Without Being Creepy appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Class, Generation] Too Many Content Marketers Are Making This Metrics Mistake
    If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment. As anyone who took a statistics class in college knows, respondents asked to self-report tend to overrate their abilities. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Class, Generation] Why Business Blogging Works
    Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Class, Generation] 16 Enigmatic Business Blogging and Other Marketing Stats
    More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Class, Generation] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    In case you missed a class, the VEST has different scoring schemes for those three client groups because their needs are different.) - within the three big blocks, there are blocks for product categories (lead generation, campaign management, scoring and distribution, reporting, technology, usability and pricing) and for vendorcategories (company strength and sector presence [sectors are another term for the small, mid-size and large businesses]).
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Class, Generation] Content Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Class, Generation] Marketing Automation “Gotchas”
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Marketing Automation “Gotchas” appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Class, Generation] What Funding Means to Us
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post What Funding Means to Us appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Class, Generation] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
    Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. In demand generation we often focus on creating great content, but the timing of when it is delivered is often an afterthought.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Class, Generation] How to Get Marketing Results from LinkedIn Group Discussions
    If anything, it encouraged mass, not class.” How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. But the discussions have to be genuine and interesting, not just a topic generated by pushing out a link to a blog post.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 8, 2016
    [Class, Generation] Gold Calling vs. Cold Calling
    Cold calling is all about generating a list of people to call, a script for what you'll say, and spending money with the objective to produce a bunch of leads. In my experience, I've seen that the average sales force closes nearly 20 percent of sales-accepted leads while best-in-class organizations close closer to 30 percent. I've written many blog posts on the fact that cold calling isn't dead.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Class, Generation] The Vision of B2B Cross-Channel Marketing in 2016
    "Help marketers create a world-class customer experience while driving revenue now." Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. Throughout 2016 there will be great strides in collaboration, data accuracy, user experience, and the overall expansion of the platform while keeping the focus of creating a world-class customer experience while driving revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Class, Generation] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    If you combine those in a two by two matrix, this results in four classes of systems, which correspond nicely to real-world products: online operations (Web site management and ecommerce), online analysis (Web analytics), offline operations (traditional ERM systems) and offline analysis (business intelligence). Tags: industry consolidation demand generation marketing automation analytical systems
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Class, Generation] Understanding the 4 Pillars of Content Marketing
    The content experience is the way in which content is consumed, the destination of what content is being distributed, and where lead generation takes place. You could have the greatest content in the world, but it won’t achieve its optimal performance if it’s not living in a world-class experience. Measuring your success and generating insights — If it’s not measurable, it’s probably not worth doing.
  • ANNUITAS  |  TUESDAY, APRIL 2, 2013
    [Class, Generation] Metrics That Matter
    Each of these categories look at various metrics including demand funnel conversion metrics, funnel velocity, demand generation reach, pipeline value, pipeline attrition and demand program ROI. With clearly established metrics and best in class reporting you can not only assess potential issues, but you can also drill down to get to root cause in different parts of the funnel. . Demand programs strategized? Check. Marketing automation optimized? Check.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Class, Generation] Mobile Experiences Have a Long Way to Go…How’s Yours?
    To sign up for an exercise class, my studio requires me to go online and pay for everything there. Let’s say my ability to sign up for an exercise class was easy to do on mobile. Each class costs $20 dollars, and by now I would’ve been in class for five months. $20 20 per class x 5 classes a week x 4 weeks x 5 months is already $2,000. The next generation, on the other hand, are “natives” – they were born with technology and mobile in their hands.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Class, Generation] The Gloriously Imperfect World of Professional Services Marketing
    My shaking hand pulled the shiny gold door handle of the sparking clean glass door of the class A office space at 1225 Connecticut Avenue, N.W. We used big words: “Mission Critical, Best-of-Class, Cutting-Edge.” The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Class, Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    But what I and other “experts” need to remember is that we don’t have all the answers. “ ‘The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,’ writes the neurologist Daniel Levitin.” We have worked with hundreds of businesses to build awareness, generate leads and increase revenue.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Class, Generation] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Class, Generation] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the challenges of building those products. One of the valuable lessons we learned was that building world-class mobile apps on iOS and Android can be tricky.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Class, Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. Learn how world-class organizations like Social Tables, New Relic, Act-On, and others are leveraging predictive intelligence to identify and target their best prospects and increase conversion rates, boost average deal size, optimize marketing spend, and more. We’re officially kicking off the countdown to Dreamforce 2016!
  • FATHOM  |  MONDAY, JANUARY 27, 2014
    [Class, Generation] Content Marketing vs. Content Strategy
    ” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content strategy. Sadly, the Northwestern class, like too many people in my profession, uses the terms interchangeably.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Class, Generation] 13 Customer Loyalty Best Practices for B2B Companies
    Develop a world-class onboarding program. OK – “world-class” is tough to achieve. That’s at least what a good self-help center could generate. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Class, Generation] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Isn’t it demand generation with a new name? And, inbound leads generate smaller deals with lower level decision makers. Good outbound prospect development companies provide highly qualified sales leads, effective market coverage and actionable market intelligence—not to mention best-in-class nurturing and Account-Based Marketing processes.
  • MODERN MARKETING  |  TUESDAY, AUGUST 8, 2017
    [Class, Generation] 5 Things B2B Marketers Should Learn from B2C
    Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. For example, personalized emails are can generate a sixfold increase in in transaction rates than generic email campaigns. They aren’t interested in “state of the art,” “best in class,” or “advanced XYZ” -- they’re looking for ways to be more effective at their jobs, save time, and avoid pressure from other departments or their managers.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Class, Generation] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Submissions - How many leads did each CTA ultimately generate? In this test, the slide - in CTA had a 192% higher CTR and generated 27% more submissions. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. But the question is. are readers noticing your blog''s CTAs?
  • SALESFUSION  |  WEDNESDAY, JANUARY 15, 2014
    [Class, Generation] The Necessity of Nurturing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Necessity of Nurturing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Class, Generation] 10 of the Best Web Analytics Guides and Tips of 2013
    If your mandate is generating media coverage and you understand GA, you’ll be abe to show the benefit of the coverage you’ve secured that goes beyond audience impressions,” Shelley Pringle shares an infographic to guide PR pros to helpful Google Analytics-related resources based on their needs and level of analytics knowledge. As the old b-school maxim goes, “you can’t manage what you can’t measure.”
  • MODERN MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Class, Generation] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. What sets best-in-class performers apart is their ability to personalize content using behavioral and firmographic data, according to the report. Today we present a new feature on the Modern Marketing Blog: The Friday Five.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Class, Generation] How to Increase Your Database with Qualified New Leads
    While I consider myself to be an expert at content creation, I love learning about new areas of content from best-in-class marketers in other areas—like social distribution, full-funnel analytics, or marketing automation. Intermediate Content Marketing Lead GenerationHow are your lead gen numbers looking right now?
  • ACT-ON  |  WEDNESDAY, APRIL 5, 2017
    [Class, Generation] Sales and Marketing: Tearing Down the Silos
    Organizations must do a better job at clearly defining the roles of each department, where marketing generates leads and sales closes them. And world-class sales organizations need to be much more than basic to compete in the current hyper-competitive landscape. Marketing automation solution Act-On integrates deeply and seamlessly with Sugar CRM, providing a complete, closed-loop system for multi-channel lead generation, management, and revenue contribution.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Class, Generation] Open Research: A Framework for Social Analytics
    link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.
  • SALESFUSION  |  MONDAY, FEBRUARY 3, 2014
    [Class, Generation] Seven Tips to Make Your Marketing Automation Stick
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Seven Tips to Make Your Marketing Automation Stick appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • VIEWPOINT  |  FRIDAY, MAY 20, 2016
    [Class, Generation] Marketing Needs to Put Skin in the Game
    The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. Whereas enablement and demand generation are marketing’s primary tasks for Tier 1 and 2 accounts, the main focus for SMB/channel accounts tends to be driving awareness, followed by demand generation and then enablement.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Class, Generation] 5 social media pain points and the point they prove
    WHAT DO YOU WANT TO ACHIEVE: In the Rutgers class, comprised of people for leading companies as well as entrepreneurs, no one had an immediate answer to this question for their business; then, a few said: “generate awareness,” “create interest” and “increase sales.” Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Class, Generation] The Secret to Connecting with Self-Educating Buyers
    Content Marketing Lead Generation Social Media Marketing content marketing search self-educating buyerThe following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. You can connect with him on Twitter here: @Robert_Rose.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Class, Generation] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. This integration between Dynamics 365 and Infer brings best-in-class sales and marketing predictions right into the native CRM fields and workflows that enterprises use every day.
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Class, Generation] 35 Marketing Automation Stats to Make You Look Smart
    That’s consistent with this stat from Aberdeen Research : “58% of Best-in-Class marketing organizations use a marketing automation platform.”. Lead generation and lead nurturing. Conversion rate and revenue generated top the list. Of those marketers surveyed, 62% said conversion rate was the most useful metric for measuring their marketing automation performance, and 48% said revenue generated was also important to them. What do marketers love even more than new tools?
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Class, Generation] Quick & Simple Tips To Improve Your Email Marketing Right Now
    class].image_banner Then, add the file name of your image along with the class name. <img class=” image_banner ” src=” your image file name “/> Use a minimum font size of 14pt for the email body text, and 22pt for the headlines. Check out the share link generator. It’s super easy to find a ton of tips, tricks and advice for improving your email program, however, some of them take a lot of time to do.
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Class, Generation] Inbound Marketing Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Class, Generation] How to Write like a Writer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Write like a Writer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Class, Generation] Nine Things Sales is Thankful For
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Nine Things Sales is Thankful For appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • INFER  |  TUESDAY, OCTOBER 11, 2016
    [Class, Generation] How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
    Help marketing test-and-invest in various marketing campaigns, and optimize marketing spend around the programs and channels that generate the hottest leads for sales to follow up on. You can download the full case study to learn more about how Host Analytics is using Infer Predictive Scoring and LeanData’s best-in-class lead routing to unlock the maximum value of their leads.
  • VIEWPOINT  |  TUESDAY, MAY 23, 2017
    [Class, Generation] What Should the Sales Close Rate Be?
    I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. How much money could you save and how much more revenue could you generate if you understood the optimal close rate and provided sales with sales qualified leads? Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Class, Generation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    It’s also the key to becoming a best in class content marketing organization. This kind of customer intelligence helps organizations understand markets and the quality of channels in terms of customer generation. For example, you can know which ad campaigns and content topics generate opportunities and revenue, thereby shedding light on what resonates most with your target audience and accounts. Welcome back to our final lesson on marketing operations success.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Class, Generation] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    The themes and patterns around how marketers build their stacks can give us deeper insights on how marketers approach go-to-market strategies and revenue generation. Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. Uberflip’s go-to-market strategy revolves around being the best in class example of a content marketing organization.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Class, Generation] Salesfusion Leaps into the World of Dynamics CRM
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Class, Generation] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Noise-cancelling headphones put your marketers in their own cozy and uninterrupted lead-generating world. 15) Class Reimbursement. For intellectually curious marketers, think about giving them the combo-gift of classes plus the time to learn a new skill. There are a number of low-cost and free online classes and tutorials out there for people looking to code ( Codecademy ), design ( Skillshare ), or acquire other relevant skills.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Class, Generation] 12 Things You Learned in College That Prepared You for the Real World
    When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." Some classes and some meetings are just more important than others. But for the latest generation, it's proven itself an incredibly useful networking tool.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Class, Generation] Email Tourism
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Class, Generation] Marketing Automation Technology and What Marketers Need to Look For
    Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.
  • LEADFEEDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Class, Generation] Best Tools for SMB Online Lead Generation
    No single tool can answer to all your needs in online lead generation. Best performing channels for B2B lead generation. Choosing the best CRM or best lead generation tool for you is a decision that you’ll probably have to live with for years. The first priority is a tool that generates as many actionable sales leads as possible. There are marketing tools that are great, but these are meant for something other than lead generation.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 18, 2014
    [Class, Generation] 5 Helpful Tips for Sales and Marketing Cooperation
    However: A December 2011 report by Aberdeen Research showed that companies that are best-in-class at aligning marketing and sales: Find that 40% of the sales forecasted pipeline is generated by marketing, compared with 22% among Industry Average companies and 13% for Laggards, and. As long as people will be people, and as long as sales and marketing have different goals, we will have conflicts of interest between the two.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Class, Generation] 37 Reasons to Attend the Modern Marketing Experience 2016
    Get inspired by World Class, Modern Marketers. Talk about lead generation and conversion rates to your heart’s content. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer.
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Class, Generation] The New Kid in Town
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The New Kid in Town appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • MODERN MARKETING  |  MONDAY, APRIL 29, 2013
    [Class, Generation] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. Helping sales generate more pipeline and revenue is perhaps the greatest impact that marketing can have on an organization.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Class, Generation] The Fallacy of the Lazy Millennial
    With June upon us, colleges and universities across the country are graduating a fresh new class of 20-somethings who are hot on the trail for their first employment opportunity. A 2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 19, 2012
    [Class, Generation] You Are What You Read: 11 Books Every #Salesperson Needs to Read
    When you ask a class of kindergarteners to raise their hands if they think they are creative, a classroom of hands will shoot into the air. When you ask a class of college students the same question, only three or four hands will go up. In his climb from a working-class childhood to Fortune Magazine’s “Manager of the Century,” at the helm of General Electric, Jack Welch demanded nothing but the best, and earned himself the popular nickname, “The World’s Toughest Boss.”
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Class, Generation] Act-On Inbound has arrived
    You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Measure the true ROI from Google AdWords pay per click (PPC) campaigns by measuring results from clickthrough to lead generation, opportunity creation and revenue generation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Class, Generation] Q-tools: An approach for discovery and knowledge work
    And in a world where, slowly but surely, everything is being translated into, and expressed as, information, how do you begin to think about organizing the massive amounts of information we’re generating every day? The list below attempts to define a set of “Q-tools&# that may be used to generate, sort, classify and perform operations on information. A generator is a question that has a potentially unlimited number of answers. What is information design?
  • TERMINUS  |  WEDNESDAY, MAY 24, 2017
    [Class, Generation] The Buck Stops at the CEO for Account-Based Marketing
    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. If your company’s CEO still wants to see the number of leads generated thinking it will lead to revenue, then it’s time for a wakeup call. The inbound marketing movement creating scalable ways to generate leads. All these factors have made B2B marketers look like lead generation machine, which is what they were supposed to be.
  • ACT-ON  |  TUESDAY, DECEMBER 15, 2015
    [Class, Generation] 7 Predictions for Content Marketing in 2016
    There’s just so much content available now, and so little time to consume it, you have to aim for first-rate, world-class content if you seriously want people to read and share it. And even then, some world-class content creators are seeing their share counts drop off. And it’s not just for lead generation. 2016 holds a lot of promise for content marketers. But there are some challenges.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Class, Generation] 83 Exceptional Social Media and Marketing Statistics for 2014
    However, just over a third of marketers view each channel as valuable for lead generation. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). Only 23% generate a reply.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Class, Generation] Why Every Social Media Team Needs Millennials AND Boomers
    What are the skills required for a first-class social media team? A first-class social media team needs both Millennials and Boomers. Sloane argues that her generation has been “around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us.”. Photo credit: Wikipedia.
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