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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 10, 2015
    [Class, Generation] The Adult’s Guide to Snapchat
    I swear to you that lesson was like being back in algebra class. This was the first generation Nintendo — only the directional cross and two red buttons. I swear to you that lesson was like being back in algebra class. This was the first generation Nintendo — only the directional cross and two red buttons. By Brooke Ballard, {grow} Contributing Columnist. You’re a marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Class, Generation] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. One anomaly worth noting is that while the chart below shows lead nurturing as more common than lead scoring, the order is reversed among best-in-class and laggards.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Class, Generation] How to Center Align Your Embedded Tweets [Quick Tip]
    Step 1: Generate the Tweet's Standard Embed Code. Next, copy the standard embed code Twitter generates for you. The full embed code will look something like this: <blockquote class="twitter-tweet"><p>These 101 companies are totally ROCKING social media: <a href="[link] title="[link] Wouldn't you say?</p>&mdash; We love us some embedded tweets.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Class, Generation] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. What goals have you identified for your blog and website for 2015?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Class, Generation] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. Infographics can be great for generating re-posts and inbound linke—if done properly. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Class, Generation] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue. Lead generation.
  • LEADSPACE  |  THURSDAY, OCTOBER 27, 2016
    [Class, Generation] How to Customize Your Content for Account-Based Marketing
    Instead, metrics like increased pipeline velocity, lead generation, or revenue are the only way to carefully track how effective your content is. People don’t actually use jargon and buzzy language when they talk, so why do we still write about products that are best-in-class, multichannel, cloud-based, feature-rich… (I mean, honestly, what does any of that actually mean)? There was a time when content marketing seemed like the best inbound marketing tactic around.
  • MODERN MARKETING  |  MONDAY, JUNE 11, 2012
    [Class, Generation] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. Tomorrow, Elle and I will present on how to generate demand with content marketing at Intelligent.ly, the “start-up school” that Hodges recently launched. In preparation for the class, I was able to grab a few minutes of Sarah’s time for a quick interview. What’s been your most popular class, thus far? Does class registration correlate to the questions you are asked the most?
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Class, Generation] 5 Lead Generation Tools: Just in Time for 2011 Planning
    We know how valuable lead generation management is to so many in the HubSpot community. That’s why we’ve taken 5 of Demand Metric’s lead generation tools and added a how-to guide so we can offer to HubSpot users, for free, the Lead Generation 5-Pack. Lead Generation & Marketing Automation How-to Guide – You can find out world-class companies are developing lead generation infrastructures and apply it to your business.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Class, Generation] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Class, Generation] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. The 13% of the class who had goals, but had not written them down, was earning double the amount of the 84% who had no goals. The 3%, however, who had written goals were earning ten times as much as the other 97% of the class combined. Are you trying to generate quality leads?
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Class, Generation] Sales Best Practices include Marketing-Sales Alignment
    The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 30, 2015
    [Class, Generation] Gobbledygook: sadly, it’s still alive and well
    Next-generation. World-class. Best-in-class. If someone asked you to prove that your product is best-in-class or user-friendly, what facts could you use to prove your claim? Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations.
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Class, Generation] How To Build a Lead Nurturing Culture Part I
    I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. Tags: lead nurturing B2B lead generation lead management lead qualification
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Class, Generation] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Class, Generation] Three Influencer Marketing Secrets to Drive Traffic
    I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. When was the last time you clicked on an ad on social?” I asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Class, Generation] Why Google+ Needs to be Jay-Z
    In the past eight weeks, I taught classes to about 350 business/journalism/design students ranging from 19 to mid-30s. Google+ is invisible to this generation. Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience?
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Class, Generation] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. NuSpark Marketing and Marseli form alliance to help b2b firms manage lead funnel, demand generation, and sales pipeline process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Class, Generation] 5 reasons you should be in social media, even if the boss says “no”
    A common question I receive in my classes and workshops is, “What will be the next Facebook?” The Net Generation – your next pool of employees, customers, and competitors – prefer to use text messaging and the social web over any other form of communication. The social web is where a generation is going to connect, learn, and discover. Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Class, Generation] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Which country will generate the most revenue from mobile advertising in 2014? What is the percentage of the high school class of 2014 (in the US) that “still” uses Facebook? C) 87% of the Class of 2014 still use Facebook. Which country will generate the most revenue from mobile advertising in 2014? What is the percentage of the high school class of 2014 (in the US) that “still” uses Facebook?
  • CAPTORA  |  MONDAY, AUGUST 24, 2015
    [Class, Generation] Hey Marketing, It’s your SDR Team calling!
    The marketing team generates the leads, super important right? Yes, it’s a high-class problem but can also lead to confusion, frustration and lost productivity. We appreciate the leads, but…. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. Then the Sales Development Reps follow up on these nuggets of gold, equally important. One without the other is like Starsky without Hutch or Ponch without Jon.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2008
    [Class, Generation] Lead Generation Best Practices: Thought Leadership with The Funnelholic
    the world's fastest growing B2B online media and lead generation company. My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Class, Generation] How #TechnologyAndStuff became GM’s Oreo moment
    Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . The amount of buzz generated by this unplanned event has an inestimable value for the car company. Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Class, Generation] 56 Reasons Why Content Marketing Works
    The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 52% of marketers generated a lead from Facebook in 2013.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Class, Generation] The greatest content marketing case study in history
    I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. ” The basic art was user-generated content. By Mark Schaefer. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Class, Generation] Sales Best Practices include Marketing-Sales Alignment
    The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Class, Generation] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Idea Generators. Consider trying an online idea generator. I spoke about these magical tools in more detail in an old blog post of mine , but blog idea generators allow you to comb ideas based on keywords or phrases that you enter in. The free generators I use regularly are: HubSpot Blog Post Title Generator.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Class, Generation] Content Marketing for B2B Companies
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Class, Generation] Is Earned Media Becoming "Hacked" Media?
    and concluded that the interactive era was comprised of three classes of media -- owned, paid, and earned -- and advised marketers to match engagement strategies to each type. Although all media classes are evolving, some changes are more accelerated than others. Perhaps because of its reliance on highly disrupted industries like print and broadcast news, earned media is arguably the most fluid of the three classes.
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Class, Generation] Four Ways to Screw Up Your Nurture Campaign
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Four Ways to Screw Up Your Nurture Campaign appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Class, Generation] The Very First Step To Take For Better Quality B2B Sales Leads
    Sure, you're generating sales leads, but are they good leads? Walter Thompson advertising agency in New York, the agency’s creative director spoke to the class of about 30 trainees. Patterson stopped, looked at the class and said, “Oh. The same kind of logic, applies to generating better quality B2B sales leads. Endless articles, studies, conferences and books explore the topic of B2B lead generation. The solution might be right in front of you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Class, Generation] Almost any brand can be Pinteresting. Here’s how!
    Pinterest marketing specialist Piqora found that one “pin” generates an average of 78 cents in sales. I found this Pinterest Master Class to be helpful. Pinterest marketing specialist Piqora found that one “pin” generates an average of 78 cents in sales. I found this Pinterest Master Class to be helpful. By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Class, Generation] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    In case you missed a class, the VEST has different scoring schemes for those three client groups because their needs are different.) - within the three big blocks, there are blocks for product categories (lead generation, campaign management, scoring and distribution, reporting, technology, usability and pricing) and for vendorcategories (company strength and sector presence [sectors are another term for the small, mid-size and large businesses]).
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Class, Generation] The Preschooler’s Guide to Customized Content
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Preschooler’s Guide to Customized Content appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Class, Generation] How Manchester United Revolutionized Sports Marketing
    Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 7, 2015
    [Class, Generation] I will not become obsolete
    But I choose to believe that I am in a generation that can break that cycle. In almost every class I teach, somebody asks me, “Don’t you think young people today are losing social skills by texting all day? But I choose to believe that I am in a generation that can break that cycle. In almost every class I teach, somebody asks me, “Don't you think young people today are losing social skills by texting all day?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Class, Generation] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
    Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. In demand generation we often focus on creating great content, but the timing of when it is delivered is often an afterthought.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Class, Generation] How to Customize Emails Without Being Creepy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Customize Emails Without Being Creepy appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Class, Generation] 7 Common Content Marketing Mistakes And How to Avoid Them
    The 13% of the class who had goals, but had not written them down was earning double the amount of the 84% who had no goals. The 3%, however, who had written goals were earning ten times as much as the other 97% of the class combined. Are you trying to generate quality leads? Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Very few content marketers hit a home run each time they step up to bat.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Class, Generation] Why Business Blogging Works
    Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Class, Generation] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    If you combine those in a two by two matrix, this results in four classes of systems, which correspond nicely to real-world products: online operations (Web site management and ecommerce), online analysis (Web analytics), offline operations (traditional ERM systems) and offline analysis (business intelligence). Tags: industry consolidation demand generation marketing automation analytical systems
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Class, Generation] 16 Enigmatic Business Blogging and Other Marketing Stats
    More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic. B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live.
  • ANNUITAS  |  TUESDAY, APRIL 2, 2013
    [Class, Generation] Metrics That Matter
    Each of these categories look at various metrics including demand funnel conversion metrics, funnel velocity, demand generation reach, pipeline value, pipeline attrition and demand program ROI. With clearly established metrics and best in class reporting you can not only assess potential issues, but you can also drill down to get to root cause in different parts of the funnel. . Demand programs strategized? Check. Marketing automation optimized? Check.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Class, Generation] How to Increase Your Database with Qualified New Leads
    While I consider myself to be an expert at content creation, I love learning about new areas of content from best-in-class marketers in other areas—like social distribution, full-funnel analytics, or marketing automation. Intermediate Content Marketing Lead GenerationHow are your lead gen numbers looking right now?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Class, Generation] How to Get Marketing Results from LinkedIn Group Discussions
    If anything, it encouraged mass, not class.” How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. But the discussions have to be genuine and interesting, not just a topic generated by pushing out a link to a blog post.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Class, Generation] Content Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Class, Generation] Marketing Automation “Gotchas”
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Marketing Automation “Gotchas” appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Class, Generation] What Funding Means to Us
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post What Funding Means to Us appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Class, Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. Learn how world-class organizations like Social Tables, New Relic, Act-On, and others are leveraging predictive intelligence to identify and target their best prospects and increase conversion rates, boost average deal size, optimize marketing spend, and more. We’re officially kicking off the countdown to Dreamforce 2016!
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Class, Generation] Mobile Experiences Have a Long Way to Go…How’s Yours?
    To sign up for an exercise class, my studio requires me to go online and pay for everything there. Let’s say my ability to sign up for an exercise class was easy to do on mobile. Each class costs $20 dollars, and by now I would’ve been in class for five months. $20 20 per class x 5 classes a week x 4 weeks x 5 months is already $2,000. The next generation, on the other hand, are “natives” – they were born with technology and mobile in their hands.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Class, Generation] The Vision of B2B Cross-Channel Marketing in 2016
    "Help marketers create a world-class customer experience while driving revenue now." Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. Throughout 2016 there will be great strides in collaboration, data accuracy, user experience, and the overall expansion of the platform while keeping the focus of creating a world-class customer experience while driving revenue.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Class, Generation] Too Many Content Marketers Are Making This Metrics Mistake
    If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment. As anyone who took a statistics class in college knows, respondents asked to self-report tend to overrate their abilities. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Class, Generation] The Gloriously Imperfect World of Professional Services Marketing
    My shaking hand pulled the shiny gold door handle of the sparking clean glass door of the class A office space at 1225 Connecticut Avenue, N.W. We used big words: “Mission Critical, Best-of-Class, Cutting-Edge.” The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list.
  • INFER  |  TUESDAY, OCTOBER 11, 2016
    [Class, Generation] How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
    Help marketing test-and-invest in various marketing campaigns, and optimize marketing spend around the programs and channels that generate the hottest leads for sales to follow up on. You can download the full case study to learn more about how Host Analytics is using Infer Predictive Scoring and LeanData’s best-in-class lead routing to unlock the maximum value of their leads.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Class, Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    But what I and other “experts” need to remember is that we don’t have all the answers. “ ‘The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,’ writes the neurologist Daniel Levitin.” We have worked with hundreds of businesses to build awareness, generate leads and increase revenue.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Class, Generation] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. This integration between Dynamics 365 and Infer brings best-in-class sales and marketing predictions right into the native CRM fields and workflows that enterprises use every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 8, 2012
    [Class, Generation] An inside view of the blogging process
    I may have an idea from something I see on TV, something I read, or a question from a student in class. If I think a post will generate a lot of comments, I won’t publish that on a day that I can’t pay attention to the comment section. Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.”
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Class, Generation] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the challenges of building those products. One of the valuable lessons we learned was that building world-class mobile apps on iOS and Android can be tricky.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Class, Generation] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • FATHOM  |  MONDAY, JANUARY 27, 2014
    [Class, Generation] Content Marketing vs. Content Strategy
    ” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content strategy. Sadly, the Northwestern class, like too many people in my profession, uses the terms interchangeably.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Class, Generation] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Submissions - How many leads did each CTA ultimately generate? In this test, the slide - in CTA had a 192% higher CTR and generated 27% more submissions. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. But the question is. are readers noticing your blog''s CTAs?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Class, Generation] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. 2) For an entire generation, Facebook IS the Internet. A common question I get asked in classes is if teens are abandoning Facebook. 2) For an entire generation, Facebook IS the Internet. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.”
  • SALESFUSION  |  WEDNESDAY, JANUARY 15, 2014
    [Class, Generation] The Necessity of Nurturing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Necessity of Nurturing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Class, Generation] 5 social media pain points and the point they prove
    WHAT DO YOU WANT TO ACHIEVE: In the Rutgers class, comprised of people for leading companies as well as entrepreneurs, no one had an immediate answer to this question for their business; then, a few said: “generate awareness,” “create interest” and “increase sales.” Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Class, Generation] Open Research: A Framework for Social Analytics
    link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Class, Generation] 10 of the Best Web Analytics Guides and Tips of 2013
    If your mandate is generating media coverage and you understand GA, you’ll be abe to show the benefit of the coverage you’ve secured that goes beyond audience impressions,” Shelley Pringle shares an infographic to guide PR pros to helpful Google Analytics-related resources based on their needs and level of analytics knowledge. As the old b-school maxim goes, “you can’t manage what you can’t measure.”
  • MODERN MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Class, Generation] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. What sets best-in-class performers apart is their ability to personalize content using behavioral and firmographic data, according to the report. Today we present a new feature on the Modern Marketing Blog: The Friday Five.
  • SALESFUSION  |  MONDAY, FEBRUARY 3, 2014
    [Class, Generation] Seven Tips to Make Your Marketing Automation Stick
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Seven Tips to Make Your Marketing Automation Stick appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, MARCH 3, 2014
    [Class, Generation] Inbound Marketing Software
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  TUESDAY, JANUARY 14, 2014
    [Class, Generation] How to Write like a Writer
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Write like a Writer appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Class, Generation] Nine Things Sales is Thankful For
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Nine Things Sales is Thankful For appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Class, Generation] Quick & Simple Tips To Improve Your Email Marketing Right Now
    class].image_banner Then, add the file name of your image along with the class name. <img class=” image_banner ” src=” your image file name “/> Use a minimum font size of 14pt for the email body text, and 22pt for the headlines. Check out the share link generator. It’s super easy to find a ton of tips, tricks and advice for improving your email program, however, some of them take a lot of time to do.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Class, Generation] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Examples of goals include growing relationships with current and prospective customers, marketing a new service, generating a certain number of new leads, or building brand awareness. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Class, Generation] How to be “Future Ready” for a career in marketing
    Also, we are near the era of bot-generated content and it will be nearly indistinguishable from human writing. I just lectured at a national university that had no classes in digital marketing. Also, we are near the era of bot-generated content and it will be nearly indistinguishable from human writing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Class, Generation] The 4 Emails Retailers Should Send for Mother’s Day
    Research by Experian found that 80 percent of email-generated revenue occurred in the 11 days leading up to Mother’s Day and on the holiday itself. Use email to invite your customers to an event, class, sale or contest. If you plan ahead, you can organize a class that focuses on Mother’s Day. Hobby stores, for example, can invite customers to a craft class to make a gift for their special someone.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Class, Generation] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    The themes and patterns around how marketers build their stacks can give us deeper insights on how marketers approach go-to-market strategies and revenue generation. Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. Uberflip’s go-to-market strategy revolves around being the best in class example of a content marketing organization.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Class, Generation] Salesfusion Leaps into the World of Dynamics CRM
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Class, Generation] Got Dynamics? Why You Need Act-On, Too
    World-class sales and marketing organizations need both to succeed and scale. Your Act-On account works seamlessly with your Microsoft Dynamics CRM account to provide a complete closed-loop system for multi-channel lead generation, management, and revenue contribution. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Class, Generation] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    It’s also the key to becoming a best in class content marketing organization. This kind of customer intelligence helps organizations understand markets and the quality of channels in terms of customer generation. For example, you can know which ad campaigns and content topics generate opportunities and revenue, thereby shedding light on what resonates most with your target audience and accounts. Welcome back to our final lesson on marketing operations success.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Class, Generation] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Noise-cancelling headphones put your marketers in their own cozy and uninterrupted lead-generating world. 15) Class Reimbursement. For intellectually curious marketers, think about giving them the combo-gift of classes plus the time to learn a new skill. There are a number of low-cost and free online classes and tutorials out there for people looking to code ( Codecademy ), design ( Skillshare ), or acquire other relevant skills.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Class, Generation] Klout rants are becoming a cottage industry
    And yet, I have not seen one single blog post from the Klout detractors about the most serious privacy issue of our generation. I teach university classes to dozens of business professionals every week and less than 10 percent of them have heard of Klout. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Class, Generation] 12 Things You Learned in College That Prepared You for the Real World
    When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." Some classes and some meetings are just more important than others. But for the latest generation, it's proven itself an incredibly useful networking tool.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Class, Generation] Email Tourism
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • VIEWPOINT  |  TUESDAY, NOVEMBER 8, 2016
    [Class, Generation] Gold Calling vs. Cold Calling
    Cold calling is all about generating a list of people to call, a script for what you'll say, and spending money with the objective to produce a bunch of leads. In my experience, I've seen that the average sales force closes nearly 20 percent of sales-accepted leads while best-in-class organizations close closer to 30 percent. I've written many blog posts on the fact that cold calling isn't dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Class, Generation] Look out. Twitter is way cool again.
    My generation will never really let go of Facebook. Among my peers, there are two classes of people on Facebook — those on Twitter and those who aren’t. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} … . Hello readers! It has been too long and I’ve missed you!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Class, Generation] Why Every Social Media Team Needs Millennials AND Boomers
    What are the skills required for a first-class social media team? A first-class social media team needs both Millennials and Boomers. Sloane argues that her generation has been “around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us.”. Photo credit: Wikipedia.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Class, Generation] The Fallacy of the Lazy Millennial
    With June upon us, colleges and universities across the country are graduating a fresh new class of 20-somethings who are hot on the trail for their first employment opportunity. A 2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Class, Generation] Q-tools: An approach for discovery and knowledge work
    And in a world where, slowly but surely, everything is being translated into, and expressed as, information, how do you begin to think about organizing the massive amounts of information we’re generating every day? The list below attempts to define a set of “Q-tools&# that may be used to generate, sort, classify and perform operations on information. A generator is a question that has a potentially unlimited number of answers. What is information design?
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Class, Generation] The New Kid in Town
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post The New Kid in Town appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Class, Generation] 83 Exceptional Social Media and Marketing Statistics for 2014
    However, just over a third of marketers view each channel as valuable for lead generation. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). Only 23% generate a reply.
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Class, Generation] Marketing Automation Technology and What Marketers Need to Look For
    Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Class, Generation] 37 Reasons to Attend the Modern Marketing Experience 2016
    Get inspired by World Class, Modern Marketers. Talk about lead generation and conversion rates to your heart’s content. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer.
  • MODERN MARKETING  |  MONDAY, APRIL 29, 2013
    [Class, Generation] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. Helping sales generate more pipeline and revenue is perhaps the greatest impact that marketing can have on an organization.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 19, 2012
    [Class, Generation] You Are What You Read: 11 Books Every #Salesperson Needs to Read
    When you ask a class of kindergarteners to raise their hands if they think they are creative, a classroom of hands will shoot into the air. When you ask a class of college students the same question, only three or four hands will go up. In his climb from a working-class childhood to Fortune Magazine’s “Manager of the Century,” at the helm of General Electric, Jack Welch demanded nothing but the best, and earned himself the popular nickname, “The World’s Toughest Boss.”
  • MODERN MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Class, Generation] Why Your Team Needs a Lead Scoring Model
    The company’s marketing team had become so effective at generating responses to multi-channel marketing activity that its sales funnel was overflowing and the sales team was overworked trying to sort out which leads were worth pursuing. Making sure marketing and sales teams agree on what characteristics define different lead-classes and on how each of these types of opportunities will be handled. What constitutes a worthwhile lead?
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Class, Generation] Marketing Automation Trends for 2010
    David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Demand Generation?
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Class, Generation] Why I Hired the Fake Steve Jobs
    It used to be that if you were a top-tier journalist like Dan, you went to work at a world-class publication (like Forbes), and that would pay you a nice salary because they sold a lot of ads at good prices that were placed around your content. Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. PS: If you are a world class marketing thought leader.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Class, Generation] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Upcoming webinar: From Survive to Thrive: Predictive Analytics As Key to High Impact B2B Market Growth Sign up to attend >> Where predictive analytics may once have been viewed as niche or as having the potential to generate value for users, the study proves that a majority of leading CMOs are benefitting from a new class of technology. Click on image to download full infographic.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Class, Generation] Is Culture The Key To Success In The Future Of Marketing?
    My father was a copywriter and my mother a world class salesperson (real estate). As a consumer of content, I’m waiting for a new generation of intelligent filters that will learn all about me and serve up only the content that is most relevant, timely and fun. Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Class, Generation] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    It enables marketers to streamline demand generation, segmentation, nurturing, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement….basically, The only way to engage your buyers and interpret their behavior will be through an enterprise-class marketing automation platform—one that integrates with other facets of your tech stack and can help you handle and interpret your data. Prediction #6: Next Generation Tactic Attribution.
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