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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Eight of the Best B2B Lead Generation Strategies and Tactics

Webbiquity

B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building). This post outlines everything you need to know for running a successful B2B lead generation campaign. What is B2B Lead Generation? What is B2B Lead Generation? Social Media Marketing.

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How to Use Product Videos to Generate Clicks and Acquire Customers

Webbiquity

To further show how effective videos are at generating user engagement, here are a few statistics: The most popular video length is up to two minutes. Facebook is the social media site with the most impact on videos, outperforming all others by 4 times. Higher-quality videos generally increase brand credibility with viewers.

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Report: Lead Generation Remains a Top Challenge for Marketers Focused on Building Relationships

KoMarketing Associates

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.”

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How to Market Content to Generation X in 2022

ClearVoice

We’ve been called the forgotten generation, the latchkey generation, and the MTV generation. We are the last generation born into an analog world. But here’s the deal: Gen X finally has some money to spend , and brands that don’t market specifically to this generation are missing a huge opportunity. Take a stand.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy.

Class 101
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48% of Marketers Still Struggle with Creating a Performance Marketing Strategy

KoMarketing Associates

In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same. This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook. Social Media Marketing and Its Primary Benefits.