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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Examples include AppNexus, BrightRoll, DoubleClick, etc. Is best-in-class intent data available? Instead, you need to look for Best-in-Class intent programmatic to avoid placing ads on devices that aren’t showing intent. Best-in-class intent programmatic ads let you know exactly where an account stands. Final Thoughts.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

m finding myself amongst perhaps the most beleaguered class of writers â?? According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. Gannett (GCI) is off over 5% to a 52-week low of $15.93 on poor numbers.