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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. The most successful B2B marketers don’t generate results by chance, either.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology. Today, we are at a similar inflection point with AI.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

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All About Creating Employee-Generated Content and How to Make It Impactful

Scoop.it

This employee-generated content helps to humanize your brand, which in turn builds trust. What is employee-generated content? Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Do you want your assets to generate traffic? A blog post headline that says, “We won the best-in-class award again last year,” might earn a reader’s “So what?” Start with Your Marketing Content “Why?”.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy.

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