Traditional + Social: The new media mix
Wondering Out Loud
JANUARY 15, 2010
But the world has changed and buyers most buyers ignore claims of “world-class , “industry leading , “best of breed , and all the other marketing speak associated with high-priced products and services. In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry).
Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%.