Traditional + Social: The new media mix
Wondering Out Loud
JANUARY 15, 2010
But the world has changed and buyers most buyers ignore claims of “world-class , “industry leading , “best of breed , and all the other marketing speak associated with high-priced products and services. In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry).