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Email marketing is changing: Catch up with this master class

Martech

.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts. Persuasive design.

Class 122
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105
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Emerging Design Trends for 2024

Salesforce Marketing Cloud

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72
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How to build a world-class sales enablement framework

Seismic

From how to get better sleep to how to be more productive at work, the advice feels endless. However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. The post How to build a world-class sales enablement framework appeared first on Seismic.

Class 52
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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.