Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. The truth is, many martech platforms truly excel when they help marketers manage volumes that are too large to handle manually. .

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

The Point

APRIL 30, 2012

Or if customers want to receive critical product updates, but not information on training classes. Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?” Maybe what they really mean is “I’m not interested in this topic.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Carlos Hidalgo, President, Annuitas Group ( @cahidalgo ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100