Earned-media micro-influencer marketing master class


To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is.

Class 186

Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Marketing Operations: The 3 Classes of Performance Metrics


Over the past few months we’ve gathered some questions our customers are asking around measuring the business value of marketing. The three classes are: Customer journey metrics : Understanding the customer journey in terms of content preference and velocity.

Class 146

How to Build a World Class Remote Content Team


Here’s everything you need to know to build a world class remote content team: Set Goals. Or you may need content that will help you retain existing customers and keep them engaged. The post How to Build a World Class Remote Content Team appeared first on Scoop.it

Class 55

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels.

Class 221

Email Deliverability Class is in Session

Modern Marketing

This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. If you don’t have good Deliverability, email campaigns won’t reach your customers. If your email doesn’t reach your customers, you can’t convert any sales. If your customers enjoy receiving and interacting with your email messages, it’s a pretty safe bet that Deliverability will be high.

10 Tips to Drive World-Class Sales Enablement


World-class enterprises are turning to sales enablement to help sellers stay competitive, and CSO Insights research shows it’s working… Firms with a sales enablement function see a 10.2% Here are 10 tips to develop a world-class sales enablement organization: 1.

Class 59

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM


It’s about incorporating automation where it matters and the human touch where it counts, and it spans the entire customer journey. All customer-facing teams participate in activities to drive the right business outcomes at key accounts.

Class 112

Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications


Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers.

Class 96

Best-in-Class CMOs: Modern Marketing for Love and Money

Modern Marketing

They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal.

Class 204

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

They believe it is their responsibility to identify, investigate, evaluate, recommend, and prioritize market and customer opportunities. Provide customer and market insight to inform business strategy, in addition to enabling sales.

Class 246

What can World-class Commercial Organizations learn from March Madness?


Topics such as product promotions and launches, key customer outreach and new messaging should all be fluid with clear communication, collaboration and transparency between both teams. The post What can World-class Commercial Organizations learn from March Madness? Focus. Collaboration.

Class 55

Building a World-Class ABM Program with Marketing Orchestration


At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. It’s about coordinating interactions across Marketing, Sales, and Customer Success for every stage of the customer experience.

Class 83

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.

Class 141

How to Build a Best-in-Class Content Operation


Customers increasingly direct their own journeys, consuming huge amounts of information from and about your company before ever picking up the. The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog.

Class 62

Are you too high-class for marketing?


They don’t like to think of what they do as marketing–it is some kind of higher calling–except, they must attract students who are the customers. Image via Wikipedia. “What we do isn’t really marketing.”

Class 131

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.

Class 130

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

Modern Marketing

They are having conversations and closing customers. For more tips on how to maximize the buyer journey for your audience, check out our joint white paper “ The Marketer’s Guide to Delivering a First Class Trip.”

Class 262

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

See an overview of V12’s Customer Data Platform to learn how you can get started in a matter of weeks with easy-to-use, bundled acquisition programs and services. Blog General Fitness Club Marketing Gym Marketing Webinar Health & Fitness Customer Acquisition

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. We can also email it out to our customer base,” he says.

Class 99

Skyword and TrackMaven Combine Best-in-Class Analytics and Best-in-Class Content Marketing

Content Standard

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. Customers expect and demand exceptional brand experiences.

Class 58

How 3 U.K. Companies Became High-Class Publishers


JLL tailors its content to meet the needs of busy, bombarded customers. She favors graphics and video—like the below clip exploring the future of China’s hospitality industry—but demands high-quality multimedia to ensure that customers aren’t “turned off” by the result. “It’s

What's Next for the Customer Data Platform Industry?

Customer Experience Matrix

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database.

Just What Makes An Email Marketing Strategy Best-in-Class?


Seventy percent of B2B email marketers are able to identify the most profitable customers, buyer profiles, or accounts in their networks. The post Just What Makes An Email Marketing Strategy Best-in-Class?

Class 52

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. Oracle has built connectors to expose CX Unity data within its own customer-facing CX Cloud systems.

Mobile marketing must-haves in 2017


In addition to using intelligent email campaigns targeting subsets of users, based on open-rate or click-through rate as examples, you should also incorporate chatbots to intelligently automate your customer service and create a sms text messaging support model befitting mobile users.

Mobile 186

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing for products and services you sell, who visited your competitor’s store yesterday, or who just moved into your area.

A First-Class Guide to Social Media for Travel

Sprout Social

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. You can also develop content categories that you can cycle through, such as travel tips and customer stories.

Class 95

A 7-min guide to the best in-class customer support software


Automated customer service hell.Going through endless loops and ending up in voice-jail, eventually forced to hang up.Being told “your call is very important to us” and that we’re only number 58 in the queue.1) Emailing a problem 2) receiving a ticket number 3) never hearing back.Being redirected to. Backstage

Class 48

The Content Strategy Course You’ve Been Waiting For


The full course will cover the entire customer journey, with a new module released each month. Content Marketing Resources Branded content class content marketing Content Strategy content strategy series course video

Course 120

13 Customer Loyalty Best Practices for B2B Companies


Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. How many of your customers buy from you more than once?

Nine Winning Digital Marketing Strategies From The B2B World


An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. Make customers your brand champions: Customer testimonials. Turn your customers into your brand champions. Guest post by Cheryl Joy.

Cable 260

New research: Boost organic growth from current customers

B2B Lead Generation

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? ” That’s why I interviewed Brent Adamson ( @brentadamson ), Principal Executive Advisor at Gartner , and the co-author of The Challenger Sale and The Challenger Customer. The idea that if you can offer your customer broader solutions, that’s going to allow you to stand out, to differentiate yourself, to command price premiums in the marketplace.

SnapApp And The Lessons I Learned In Spin Class


As I work with customers to build strategies and develop programs around using interactive content , I have come to draw several parallels to the idea of joining a gym. Or, in my own personal case, joining a spin class. So how does my spin class relate to SnapApp?

Class 62

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. more developments in cross-channel customer tracking.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. This is not an excuse for treating customers poorly but it does explain how easily airline leaders can focus on other concerns.

Digital Experience Platform in Action: GROHE Delivers the World Class e-Commerce Experiences Customers Crave


There is no doubt that delivering great digital experiences is a top priority for companies that want to remain competitive

Class 52