Earned-media micro-influencer marketing master class


To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is.

Class 187

Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Operations: The 3 Classes of Performance Metrics


Over the past few months we’ve gathered some questions our customers are asking around measuring the business value of marketing. The three classes are: Customer journey metrics : Understanding the customer journey in terms of content preference and velocity.

Class 146

What it Takes to Be a World-Class Email Marketer

Martech Advisor

Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives. They Work to Understand the Preferences of the Customer. For many, it sounds obvious that marketers should understand their customers.

Class 60

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

Email Deliverability Class is in Session

Modern Marketing

This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. If you don’t have good Deliverability, email campaigns won’t reach your customers. If your email doesn’t reach your customers, you can’t convert any sales. If your customers enjoy receiving and interacting with your email messages, it’s a pretty safe bet that Deliverability will be high.

How To Execute A World-Class Expansion Strategy with ABM


became standard practice to get customers to spend more. Existing customers have already been through the initial acquisition process, so moving forward, they require far less sales and marketing investment. Download How to Execute a World-Class Expansion Strategy with ABM now!

Class 72

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM


It’s about incorporating automation where it matters and the human touch where it counts, and it spans the entire customer journey. All customer-facing teams participate in activities to drive the right business outcomes at key accounts.

Class 113

Best-in-Class CMOs: Modern Marketing for Love and Money

Modern Marketing

They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal.

Class 213

How to Build a World Class Remote Content Team


Here’s everything you need to know to build a world class remote content team: Set Goals. Or you may need content that will help you retain existing customers and keep them engaged. The post How to Build a World Class Remote Content Team appeared first on Scoop.it

Class 62

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

They believe it is their responsibility to identify, investigate, evaluate, recommend, and prioritize market and customer opportunities. Provide customer and market insight to inform business strategy, in addition to enabling sales.

Class 263

Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications


Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers.

Class 97

10 Tips to Drive World-Class Sales Enablement


World-class enterprises are turning to sales enablement to help sellers stay competitive, and CSO Insights research shows it’s working… Firms with a sales enablement function see a 10.2% Here are 10 tips to develop a world-class sales enablement organization: 1.

Class 60

ZoomInfo: A B2B Platform Where World-Class Data Meets Groundbreaking Technology

SmartBug Media

A B2B Platform Where World-Class Data Meets Groundbreaking Technology. The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers.

Building a World-Class ABM Program with Marketing Orchestration


At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. It’s about coordinating interactions across Marketing, Sales, and Customer Success for every stage of the customer experience.

Class 83

What can World-class Commercial Organizations learn from March Madness?


Topics such as product promotions and launches, key customer outreach and new messaging should all be fluid with clear communication, collaboration and transparency between both teams. The post What can World-class Commercial Organizations learn from March Madness? Focus. Collaboration.

Class 56

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.

Class 141

Welcome Kaon Class of 2019!


Prior to Kaon, Tina worked at Senior Systems, managing database implementations and customer training. Kyle lives in Hudson, MA, and is working with Kaon’s application development team, programming amazing applications to our customers’ specifications.

Class 34

Are you too high-class for marketing?


They don’t like to think of what they do as marketing–it is some kind of higher calling–except, they must attract students who are the customers. Image via Wikipedia. “What we do isn’t really marketing.”

Class 131

How to Build a Best-in-Class Content Operation


Customers increasingly direct their own journeys, consuming huge amounts of information from and about your company before ever picking up the. The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog.

Class 62

Skyword and TrackMaven Combine Best-in-Class Analytics and Best-in-Class Content Marketing

Content Standard

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. Customers expect and demand exceptional brand experiences.

Class 69

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. We can also email it out to our customer base,” he says.

Class 108

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.

Class 130

OutboundEngine Expands into 350+ Businesses Categories — Making First-Class Marketing More Accessible

Outbound Engine

Meeting your customers where they are. As a result of the current consumer landscape and the way technology is becoming more and more ingrained in our everyday lives, it’s crucial your business is reaching customers where they are—online.

Class 55

How 3 U.K. Companies Became High-Class Publishers


JLL tailors its content to meet the needs of busy, bombarded customers. She favors graphics and video—like the below clip exploring the future of China’s hospitality industry—but demands high-quality multimedia to ensure that customers aren’t “turned off” by the result. “It’s

Class 94

The Intelligent Business Show: S2EP05 – Marketing: More Than a Class at University


Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals.

Class 52

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

See an overview of V12’s Customer Data Platform to learn how you can get started in a matter of weeks with easy-to-use, bundled acquisition programs and services. Blog General Fitness Club Marketing Gym Marketing Webinar Health & Fitness Customer Acquisition

A First-Class Guide to Social Media for Travel

Sprout Social

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. You can also develop content categories that you can cycle through, such as travel tips and customer stories.

Class 107

Just What Makes An Email Marketing Strategy Best-in-Class?


Seventy percent of B2B email marketers are able to identify the most profitable customers, buyer profiles, or accounts in their networks. The post Just What Makes An Email Marketing Strategy Best-in-Class?

Class 52

Tips for Customer-Centric Marketing


Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right customer with the right message in the right channel at the right time. Cross-channel Marketing Customer Experience

Class 52

The Content Strategy Course You’ve Been Waiting For


The full course will cover the entire customer journey, with a new module released each month. Content Marketing Resources Branded content class content marketing Content Strategy content strategy series course video

Course 150

A 7-min guide to the best in-class customer support software


Automated customer service hell.Going through endless loops and ending up in voice-jail, eventually forced to hang up.Being told “your call is very important to us” and that we’re only number 58 in the queue.1) Emailing a problem 2) receiving a ticket number 3) never hearing back.Being redirected to. Backstage

Class 48

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing for products and services you sell, who visited your competitor’s store yesterday, or who just moved into your area.

Nine brands innovating customer-centric retailing today


30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset.

13 Customer Loyalty Best Practices for B2B Companies


Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. How many of your customers buy from you more than once?

A 3-Step Framework for Leading a World-Class Marketing Team


The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities. When it comes to building a world-class team, they need to get creative.

Class 73

SnapApp And The Lessons I Learned In Spin Class


As I work with customers to build strategies and develop programs around using interactive content , I have come to draw several parallels to the idea of joining a gym. Or, in my own personal case, joining a spin class. So how does my spin class relate to SnapApp?

Class 62