ClearVoice

SEPTEMBER 19, 2019

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Planning 171

Planning Relevance Paid Search Agency Marketing & Strategy 171

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”

Creativity 95

Creativity Rules Content Paid Search Agency 95

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. This is a topic that’s discussed at length in creative writing classes. One Note on Storytelling Originality. What’s at Stake? What Have You Learned?

B2B Marketing 120

B2B Marketing Content Marketing Storytelling B2B 120

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

Conference 106

Conference Creativity Network Marketing Social Marketing 106

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We collaborate with brands to create best-in-class content. Photos via Gear Patrol Studios ).

Storytelling 56

Storytelling Content Brand Identity Branding 56

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling.

Storytelling 87

Storytelling Content Marketing Paid Search Agency Content 87

Hubspot

MAY 3, 2017

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Creativity " by Canva. Email Marketing. Social Media.

Planning 101

Planning Enterprise Management Work Management Paid Search Agency 101

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. To succeed, marketers require strategic insights, marketing operational infrastructure, and access to creative talent. A Content-Centric Marketing Mindset.

Planning 61

Planning Content Marketing Class Marketing & Strategy 61

Sprout Social

MAY 13, 2020

It may be simple enough to educate clients with metric definitions, but once they have a general understanding, dig deeper and leverage storytelling skills to convey a more holistic vision and explain changes that have occurred over time. Inspire new campaigns or creative concepts.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Ad Agencies Class 112

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Spark. Media Encoder.

Creativity 69

Creativity Work Management Enterprise Management Mobile Advertising 69

Contently

OCTOBER 6, 2021

SEO insights should spark your ideation—providing the creative constraints to inspire your team and spark story ideas that answer your audience’s biggest questions. Some of our best-in-class customers are able to demonstrate over $50 million in content ROI using this method.). The questions they’re asking.

SEO 160

SEO Content Marketing & Strategy Tools 160

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Marketing Management Paid Search Agency Generation 139

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 47

Storytelling Content Marketing Enterprise Management Work Management 47

ConvertKit

JUNE 8, 2020

She didn’t take art classes. “I Years later, she would expand on the idea herself and make the storytelling masterpiece, Out on the Wire , published in 2015 by Broadway Books, an imprint of Random House, one of the biggest publishers in the world. I felt this need to prove that I was serious in some way,” Jessica explains.

Creativity 52

Creativity Email Marketing Planning Communities 52

Content Standard

DECEMBER 15, 2015

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Applying UX Principles to Interactive Storytelling.

Storytelling 40

Storytelling Content Opt-out Design 40

Bluetext

JUNE 24, 2021

They hold the user’s attention, make for better storytelling, and increase brand awareness. Especially through the use of simple shapes, you may recognize from way back when in geometry class. Medium Title: Medium Content: The post Five Creative Trends to Take Your Brand to the Next Level appeared first on Bluetext.

Trends 26

Trends Brand Identity Branding Creativity 26

Bannerflow

NOVEMBER 16, 2018

Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. But if you’re a little stuck for creative ideas for the holidays, then this post will help with some inspiration! The possibilities are endless with dynamic creative. Take this advert by Best Buy. Georg Jenson.

Advertisements 45

Advertisements Advertising Campaigns Creativity 45

Content Standard

DECEMBER 15, 2015

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Applying UX Principles to Interactive Storytelling.

Storytelling 40

Storytelling Content Opt-out Design 40

Spiralytics

NOVEMBER 20, 2022

Content Marketing: combines storytelling and sharing information to boost brand awareness. Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling. 3D Animation Specialist program.

Paid Content 118

Paid Content Planning Paid Search Agency Advertising Agencies 118

Bannerflow

NOVEMBER 16, 2018

Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. But if you’re a little stuck for creative ideas for the holidays, then this post will help with some inspiration! The possibilities are endless with dynamic creative. Take this advert by Best Buy.

Display 40

Display Advertisements Advertising Campaigns 40

Marketing Insider Group

DECEMBER 3, 2019

The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. THINK harnesses the power of storytelling to provide insights into disruptive technologies including the cloud, Internet of Things, and blockchain, and how they are changing our world for the better.

Content Marketing 268

Content Marketing Enterprise Management Planning Work Management 268

Content Standard

NOVEMBER 22, 2017

Asking for user content alone isn’t enough to generate flow; your brand needs to invest in building spaces for your users that reward them for being creative. The post Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. Image attribution: NASA.

User-Generated Content 81

User-Generated Content Planning Content Generation 81

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. A member of the partner program’s founding class, Digital Natives has consistently invested in its social offering and how it impacts clients’ bottom line. Digital Natives (@NativesGroup) January 18, 2019.

Advertising Agencies 73

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 73

Content Standard

JULY 28, 2016

We’d grown from 20 to 50 enterprise-class clients , then quickly from 50 to 100. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Enterprise Management Marketing Management Paid Search Agency 65

Sprout Social

NOVEMBER 1, 2016

Focus on Storytelling. Be creative, be inspired, and open your eyes to the vivid, bold, bright and the warmth of #AirNZWTPVibrant With profiles for its 81 hotels and resorts, the luxury travel brand curates travel, food and lifestyle content for its guests around the world. Today nearly 70% of searches related to travel begin online.

Social Media 89

Social Media Media Class Word of Mouth 89

ClearVoice

OCTOBER 12, 2018

The online program currently costs about $3,500 and takes a total of 40 hours or so to complete, while the in-class program costs about $5,000. Availability for online or in-class courses varies, but the price for the most recent in-class course was $495. University of Washington Professional & Continuing Education.

Content Marketing 86

Content Marketing Course Marketing & Strategy Content 86

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Your prospects Are Wired for Storytelling.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Litmus

SEPTEMBER 28, 2020

The Data Storyteller Award : Altos. Honorable mention : We also want to recognize the NYU Advancement & Alumni Department for their Class of 2019 nurture campaign. The Data Storyteller Award. Part of our love for email is finding unique and creative ways to show it off. The Coach Award : Yanna-Torry Aspraki.

Email Marketing 110

Email Marketing Work Management Paid Search Agency Marketing Management 110

Walker Sands

JULY 21, 2021

As March’s two new interns, Debola and Lorelei, we feel both grateful and determined to earn time with such a collaborative and creative team. There were only two of us female-identifying students in the class, the rest were male, as were the majority of our professors. LP: I have always been geared toward storytelling and design.

PR 52

PR Impressions Thought Leadership Class 52

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. Other continents and countries may be experimenting with creative approaches that you can apply to your own programs. For example, “national/state level,” “top class,” and “best” are all prohibited. Storytelling has long played a role in African culture and history.

Content Marketing 105

Content Marketing Planning Advertising Agencies Paid Search Agency 105

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. With the 2023 Killer Content Awards , B2BMX is celebrating the brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences.

B2B Marketing 94

B2B Marketing Marketing Analytics Tools B2B Top of Funnel 94

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem!

Video Marketing 57

Video Marketing Enterprise Management Marketing Management Paid Search Agency 57

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 98

Content Marketing Planning Paid Search Agency Content 98

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. That’s why a story in a far-out world like Star Wars works; Luke is the archetype of the working-class underdog called to great adventure, riding around in spaceships that look like 1950s hot rods. Susan, New York.

Content 167

Content Linkedin Facebook Planning 167

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem!

Video Marketing 50

Video Marketing Enterprise Management Marketing Management Paid Search Agency 50