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Creative storytelling: the competitive advantage of successful B2B companies

Sage Marketing

Whether in cybersecurity, fintech or data analytics, more often than not, we see chewed up jargon wrapped in too many facts and data instead of creative, engaging stories. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions. Recognize yourself in any of these “famous five”?

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Creative storytelling: the competitive advantage of successful B2B companies

Sage Marketing

Whether in cybersecurity, fintech or data analytics, more often than not, we see chewed up jargon wrapped in too many facts and data instead of creative, engaging stories. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions. Recognize yourself in any of these “famous five”?

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How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.

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Top Conferences for Freelance Writers and Creatives in 2019

ClearVoice

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

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Media Insights: Interview With Christopher Zara, News Editor at Fast Company

Walker Sands

He grew up in a working-class Italian-American family in Trenton. Most of the reporters and editors at your average Manhattan-based new media company are from middle class or old-money families. When it comes to awards, what matters is impact, creativity and diversity. He was kicked out of high school and never went to college.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

Very smart and creative team. Rich content creation tools, deep analytics, and best-in-class programmatic ad capabilities. I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. Amazing tool for keeping tabs on thought leaders about anything.

Startups 168
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How to measure content marketing ROI and ROE

Martech

The demand for creative, high-quality content is growing in our digital world. That’s because these digital startups that we’ve seen succeed over the last ten years have really changed the game,” she said. So these content and creative teams have to work with a lot more agility than they have in the past.”

ROI 141