Sage Marketing
APRIL 4, 2023
Whether in cybersecurity, fintech or data analytics, more often than not, we see chewed up jargon wrapped in too many facts and data instead of creative, engaging stories. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions. Recognize yourself in any of these “famous five”?
Sage Marketing
APRIL 4, 2023
Whether in cybersecurity, fintech or data analytics, more often than not, we see chewed up jargon wrapped in too many facts and data instead of creative, engaging stories. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions. Recognize yourself in any of these “famous five”?
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Anyword
DECEMBER 1, 2021
Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.
ClearVoice
JANUARY 4, 2019
Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.
Lenny's Newsletter
AUGUST 8, 2023
In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.
Choozle
JULY 3, 2019
MSJ: Before we dig into digital advertising creative, can you explain what Shotzr does? MG: Shotzr streamlines the ad creative process and drastically improves ad performance by delivering targeted imagery for personalized campaigns, at scale. MSJ: What are some common missteps that you see with digital advertising creative?
Martech
NOVEMBER 4, 2021
The demand for creative, high-quality content is growing in our digital world. That’s because these digital startups that we’ve seen succeed over the last ten years have really changed the game,” she said. So these content and creative teams have to work with a lot more agility than they have in the past.”
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