Creative storytelling: the competitive advantage of successful B2B companies
APRIL 4, 2023
Whether in cybersecurity, fintech or data analytics, more often than not, we see chewed up jargon wrapped in too many facts and data instead of creative, engaging stories. Well… you get it) Any B2B startup’s marketing efforts should first and foremost appeal to people’s emotions. Recognize yourself in any of these “famous five”?