Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
ClickZ
JANUARY 2, 2021
95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 Social media advertising – US $114 billion . billion in revenue and US $7.8
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