Remove contingency
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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Develop contingency plans.

Planning 223
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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. In this step, give some thought to contingencies, and what-ifs, for dealing with obstacles and setbacks. What’s your growth strategy in light of the anticipated economic and geopolitical environment? Strategy is about choices.

Planning 211
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Our Reason for Acquiring Fortella? Your Ability to Route Revenue

6sense

Marketing leaders today generally know very well where they need to get to — the goals are clear. And building contingency plans for disruptions to the route…. But the process of developing a coherent, defensible plan for getting there? That’s a different story. forget about it. And that’s why we have acquired Fortella.

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Secrets of Lead Generation Superstars

Adobe Experience Cloud Blog

Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t? It’s clear that the long-term health of any business is contingent on its ability to attract high quality leads for its sales team. The million-plus dollar question is, what separates successful lead generators from the rest?

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Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. You see it in their body language, their test results, and in their lack of participation.

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Orchestrating & Automating ABM in Salesforce

LeanData

In deploying your ABM motion, your Marketing team will need to shift from a Demand Generation-type paradigm of prospecting and nurturing Leads to one of prospecting and nurturing Contacts within targeted Accounts. Salesforce Lead-to-Account matching.

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Marketer Showcase: Carolina Alves of Aggreko

NetLine

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. In addition to using NetLine, what are your other strategies for lead generation? What led you to using NetLine and how has content syndication affected your approach to lead generation? About Aggreko.