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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Tech companies are bought and sold every day. Adobe is known excellence at the crossroads of creative and analytics. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe has a strong focus on Customer Experience (CX).

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. There are lots of training formats B2B companies can offer. Online Training.

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Your #1 Goal Should Be Providing the Best Digital Experience—Here’s How

Martech Advisor

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. This tells me that the customer journey continues to be a key area of interest for many companies. How important is it?

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

RebelMouse

5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Our next-generation CMS seamlessly adapts to every industry. Our founder and CEO.

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

RebelMouse

5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Our next-generation CMS seamlessly adapts to every industry. Our founder and CEO.

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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Parse.ly

How do tags in my CMS map to Parse.ly? That’s because tags will help you arrange, sort, and track your content. . Most, if not all, content management systems (CMS) have innate features that allow users to tag or add keywords to the content they produce. Let’s go through five that we’ve found to be most helpful.

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